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There are two parts to the Thursday logic: The first is that Apple updates the "featured apps" list every Thursday, so in theory if your game is coming out that week, you could get featured on your launch day.

The second part is the fact that Saturdays are the biggest App Store sales day of the week, so by launching on a Thursday, you have a couple days to build up steam and be high in the charts by the time Saturday rolls around.

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