• At the beginning, users cannot give an accurate, detailed description of what they would like the software to do because they have no previous experience using similar software."
Very applicable to this crowd. I believe that technical founders really need a dose of design thinking and understanding of the research lifecycle for their products to be successful. This sums up a researchers view of it.
This should be called, "How to explain UX/UI to engineers".
There's been lots of progress, e.g. dark patterns have become much more harmful. 1998 was full dot-com boom time, and it's about then that people realized serving users wasn't as profitable as exploiting them.