(As a general statement,) I, and many others, only wish to have reasonable, rational discussions. It's impossible to do that when there exist people who seek to subvert those constructive discussions by simply branding people--who they very likely know next to nothing about--and then inferring all sorts of (incorrect) beliefs from those brands (e.g. "conservative"). We would all benefit from not jumping to conclusions. And from having access to the truth, undistorted.