>So you start skimming the article until you give up.
I scrolled to see how long the article was, gave up and thought "the HN comments will have what it is about". Then thought bad about not reading the Featured Article, mentally shrugged, then clicked to the comments.
You open the article because you want to know about the cure. But the article is about insomnia.
So you start skimming the article until you give up.
If the title created an expectation to learn more about insomnia you might have read the whole article.