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Used to be in adtech- google didn’t provide these things to us. Maybe there were other products we could have purchased, but google just gave us a userid and all the tracking was done on our side. There are definitely third parties we could buy this data from. I left pre gdpr but my vague understanding is google has nothing to worry about in rtb but the adtech companies are at fault here if anyone. Especially if you consider the amount of lawyers google pays vs brave

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