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Thanks. How does that apply in this case? Does GDPR allow the collection but ban the selling of data?

Also, per the article, the complaint claims that the collected information is shared with many other companies. How does that square with what you are saying? Are they sharing it with partners but not selling it to them? Does that make a difference under GDPR?

Used to be in adtech- google didn’t provide these things to us. Maybe there were other products we could have purchased, but google just gave us a userid and all the tracking was done on our side. There are definitely third parties we could buy this data from. I left pre gdpr but my vague understanding is google has nothing to worry about in rtb but the adtech companies are at fault here if anyone. Especially if you consider the amount of lawyers google pays vs brave

The OpenRTB spec does contain data that many assume will be found to be personal under GDPR. The IAB is an industry group for people that use OpenRTB. They have built a standard on how to gather and transmit the GDPR consent requirements from publisher through the OpenRTB ecosystem. You can find it at http://advertisingconsent.eu/

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