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Nor customers/users.

The problem is that 'normal' people don't know how to use most distributed/encrypted/stick-it-to-the-man products, nor do they care.

'Normal' people already use distributed content: Google and Facebook's content is held in data servers all across the planet. The next stage is to distribute the governance of that content, which similarly, most users won't be aware of.

This is just a pedantic disagreement about what "distributed" means. It's all about context.

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