9% of a huge number is... a huge number.
I just don't have a burning need to check my FB notifications. But I'll still check FB a couple times a day. No need for the app, but I haven't deleted my FB account either.
I also prefer the stripped down web version which is "free" on mobile connections in places like the Philippines. No images, no video, just plain text in an ugly interface. Perfect.
I dialed back Facebook because it ate time better spent doing other things, and I like myself better when I'm not yelling at people who are wrong on the Internet so much.
At least thats how it was 1,5yrs ago or so, haven't tried it since then again.
Every single time this morning that I refreshed the page, I saw a few articles poof away. They really want me to see the tabloid crap I marked as don't want to see.
Facebook could be processing this client side instead of serving the content already filtered so you could un-hide content almost instantly. Either that or ease of development.
I've gotten the impression from several accounts that, despite their prestige, Facebook's application code is often unbelievably janky, and this just confirms that.
I disagree. A cookie jar doesn't encourage you to make bad choices by nagging you to eat another cookie if you haven't had one in while. Facebook will try to grab your attention any way it can to get you to make the bad choice to open up their app another time. A practical and effective way to escape those attempts is to delete their software from your devices.
There's also an argument to be made, that cookie makers want you to keep eating cookies, just like Facebook wants you to keep "sharing". Facebook has an advantage (living on a device you obsess over), however those cookies you hid on top of your refrigerator ... are they whispering to me?
That is another way to do it, but it might not fit many people's lifestyles as well intermediate measures like deleting the app. Facebook is a communication channel, just like email and the telephone, and totally deleting your account has definite costs that vary from person to person. I think it's totally fine for people to manage how they make their own tradeoffs, and I know for a fact that the most extreme action is often more than is really required to get resuts.
Take myself, for example. I'm quite anti-facebook and hardly ever use their software. But I haven't deleted my account because I have friends and acquaintances who still use it for event planning, and I don't want to be either left out or be a prima donna demands special treatment. I get an email notification when I get an invite, and I only log in to RSVP and check the event info.
I don’t remember the last time I’ve logged in to Facebook (over 7 years ago?) and I assure you my social life is more robust than ever. If you don’t like Facebook or what it’s turning the world into, the only thing stopping you from quitting is yourself.
I could use one of those to plan an event, but there's no way that I can force people to use them to invite me to and event they're planning instead of Facebook. If they choose to use Facebook, I'm not getting an invite unless I have a Facebook account.
My solution to that problem is to leave up a vestigial Facebook account that I never use and very obviously communicates that I no longer use the site. It contributes to the impression that Facebook use declining and ensures I won't miss anything.
In practice, it means signing up for another service for most people. Social penetration of Meetup/Evite/etc is far lower than that of Facebook.
I have a very active social life, and have never been on FB.
Plus I have much stricter controls on Instagram and only allow a few people to see my photos and videos.
Especially insofar as it includes this topline note:
> The survey does not measure usage of Facebook's Instagram, WhatsApp and Messenger, all of which remain popular overseas, and does not measure Facebook's continuing growth overseas.
 usable via third party providers, for example Twilio
For example I notice that when in Germany, Whatsapp adoption is quite high, because SMS rates are absolutely ridiculous. Other countries... less so.
I still get SMS (and email, but SMS frankly still pushes more reliably than data based systems) notifications for my airlines, and that also certainly qualifies as Not An Extra App :)
Aaaand last airport I flew through had a wifi signup which required your phone number.
To send you an SMS.
With a code for the wifi.
I'll continue to take my SMS notifications (and emails, which also have nice well-known offline sync properties...) over any more modern appy things, please and thank you.
So many bits of missing information that prevent these stats from actually providing meaningful insight.
> "Overall, 26 percent of survey respondents say they deleted the app, while 42 percent have "taken a break" for several weeks or more, and 54 percent have adjusted their privacy settings."
I would be curious to see additional breakdowns. Sure 26% deleted the app, but are they still using messenger? How many are using a web version of Facebook or have stopped using the platform entirely?