A couple of questions:
Authority. We got thought leaders in personal finance to back us.
Can you give one or two examples of how you guys accomplished this?
Dave had a the killer idea of the content network (blog) which was a HUGE traffic generator and still is to this day.
Do you mean the Mint blog or were there others? If others, how many of them?
We just went and interviewed the guys above or asked thme for guest posts. You have to think how to serve their interests (traffic / exposure / relationships with a potentially cool company).
Yea, the Mint blog.
That totally makes sense. But if this is early in Mint's history then what's the benefit for them? I'm assuming it's not traffic or exposure since they already have it, right? This is a situation that applies to a lot of startups. What do they have to offer early on?
The issue is most people approach it with generic template emails and crappy questions.
Thanks for adding the PR point too. I get tired of hearing the "Mint didn't spend money to attract users" line.
Say my customer is a bit of a laggard, What would you recommend doing to break through the traditional PR clutter in a very web 2.0 world? Is there a way to connect the two that makes sense and might provide value/ROI?
I'm going to send your article to like a dozen people right now, that I preach this stuff to and don't believe me :)
how much $ did wesabe raise? (I'm too lazy to go to crunchbase)
$700k seed: O'Reilly AlphaTech Ventures. http://techcrunch.com/2007/02/28/wesabe-gets-money-from-tim-...
Not sure about how much they raised. I know O'Reilly alphatech (sp?) backed them among others.