Raising the interesting question, do manager types or developer types drive people past your product?
IE, professional bloggers and journalists. Are they more likely to be appealed too by the story, or the function? Sure, they're not buying your product, but they're advising the people who do.
And, you're right, some of them ARE technical people, and PREFER the function. But just as likely, more in my opinion, they're not.
If you're trying to market an optional solution (IE, one that adds value but isn't critical... Fun Unit Testing status lights, instead of IDEs) then you might NEED the story to let people know they WANT your product.
I agree entirely it's great to know what something does. I prefer it, but I don't think 'the market' (God I sound like a douche) does.
I often say when out, "What's inside counts... But what's outside gets them close enough to find out", because it's true. Look kinda creepy? No-one's going to want to find out the weird scar is from when you had an accident while drift-racing to fundraise for the "Save the Adorable Baby Panda from Breast Cancer" foundation.
IE, professional bloggers and journalists. Are they more likely to be appealed too by the story, or the function? Sure, they're not buying your product, but they're advising the people who do.
And, you're right, some of them ARE technical people, and PREFER the function. But just as likely, more in my opinion, they're not.
If you're trying to market an optional solution (IE, one that adds value but isn't critical... Fun Unit Testing status lights, instead of IDEs) then you might NEED the story to let people know they WANT your product.
I agree entirely it's great to know what something does. I prefer it, but I don't think 'the market' (God I sound like a douche) does.
I often say when out, "What's inside counts... But what's outside gets them close enough to find out", because it's true. Look kinda creepy? No-one's going to want to find out the weird scar is from when you had an accident while drift-racing to fundraise for the "Save the Adorable Baby Panda from Breast Cancer" foundation.