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I just finished up working on a project for an entrepreneurship class I am taking. The basis of the project was to promote various deals from local college town restaurantes that were being offered through a online menu service called Lionmenus. A lot of the groups tried to use Facebook, Twitter, and Google advertising techniques and they worked to some extent. However, my group won the contest by a landslide by simply making as many cheap coupons as possible and putting them under doors and even more revolutionary, handing them out directly to people.

I believe this worked because we were selling something people want, i.e. free food. I think that if what you are offering has a value proposition, or in other words people would want it, then nothing fancy needs to be done. You just need to force the what you are selling and peoples faces and they will eat it up.




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