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Usually the way startups die is that they launch something, users ignore it, investors are lukewarm, and they get demoralized and give up. Sometimes there are other forces encouraging them to give up, like the pull of school, or the push of founder conflicts.

It's normal for users not to like what you first launch with, and for investors to be lukewarm. (Investors are basically permanently lukewarm.) So the groups who give up usually are looking at about the same information as other groups who keep going and succeed. Most of the time it comes down to whether they see the glass as half full or half empty.

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