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Thanks for your thoughts! Cool insights there. In fact, we do use global ETFs so we do offer diversified exposure. As a regulated entity we are able to allow investment for as low as US$1. We haven't conducted our marketing as Acorns' does, though, because we feel the biggest problem (opportunity) right now is the one that relatively successful professionals in their 30s face: they are able to save money but they have no time to invest it right. You may be right suggesting that getting many small accounts quickly can be a good strategy though, thanks for that idea, will think it through.

About performance, I agree, it will take some time until regular people start noticing the difference.

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