And the great jingles with the beer commercials: "When you've got the time, we've got the beer", "From the land of sky blue waters", etc.
Times gone by. In retrospect, they were good.
Funny thing is, this same "forbidden beer" thing played out again in the 2000s with New Belgium beers in general, and Fat Tire in particular. Nowadays you can find it just about anywhere, but in 2002 it was tough to come by east of the Mississippi.
Once in college we took a seven hour road trip to West Memphis, Arkansas, because there was a rumor going around that it could be found there. Sure enough, we found three cases in a sketchy liquor store. We made those beers last. :)
I don't think most people at the time were really aware of Coors smuggling being "big enough." I know I wasn't. It's just that it provided a premise for an illegal trucking run. Here's some background, from https://vinepair.com/wine-blog/smokey-and-the-bandit-and-coo... :
"Turns out the plot of Smokey and the Bandit is centered on one lovable tycoon’s deep-seated thirst for Coors. ... The back story of how Smokey got made is a bit more interesting: prolific Hollywood stuntman Hal Needham was working on the set of Gator and was given a gift of (illegal) Coors.
"You read that right. Coors, ubiquitous potion of good time brohood, was once illegal in certain states. The movie was made in the late ’70s, and at that time, Coors was actually a regional product. It was made in Colorado, but because it wasn’t pasteurized and contained no preservatives, shipping could get a little tricky. Coors didn’t get national distribution until 1986. Which is why, in the 1970s, Coors wasn’t actually licensed to sell east of the Mississippi, making it, briefly, a rare and sought-after product.
"Coors’ cachet aside, Needham wasn’t a big beer fan, but he did notice that the Coors would disappear out of his trailer in small increments. Finally he figured out the maid was stealing two bottles a day. Realizing how important this beer was, to some anyway, he thought “bootlegging Coors would make a good plotline for a movie.”
"So in between being thrown around and set on fire and stuff, Needham actually wrote the script for Smokey and the Bandit. He showed it to his roommate at the time, who thought the dialogue was “horrible” but the plot was good enough. We’ve all had opinionated roommates, but Needham’s roommate was actually Burt Reynolds, the number one box office star at the time, and the inspiration for many a misbegotten mustache. Reynolds helped Needham get the movie made, and the rest is Dixie car chase and Coors history."
Not that it matters, but wasn’t the dividing line the Mississippi River, not the Rocky Mountains?
Quite a few good beers have been mucked up over the past ten years of brewery buyouts. Boulevard Brewery and Goose Island are two that I used to love that got ruined that way.
 I've read it in various reviews; confirmed with acquaintances who have sampled original Old Style, new Old Style, and La Crosse Lager; and got the "we can neither confirm nor deny" plus eye wink when I asked their brewer at a beer festival. And I'm just some guy on the internet, so all this is quite speculative.
Duvel is absolutely a best-case scenario for a brewery purchase and it seems like Boulevard has been able to continue doing what they do well.
Ballast Point is one of the only breweries I have lost all interest in post-buyout.
Same with Goose Island, it was their IPA that changed, and in exactly the same way.
AMD has had a few cycles of it over their history.
There was a stretch of bleak years where Adobe's reputation had become quite bad (not least of which was their software becoming one of the biggest security risks).
Microsoft for the better part of a decade had burned its reputation, between some really bad security problems and Vista. If you had polled most techies about Microsoft in the midst of Vista, the resounding view would have been that they had a dim future. It has taken many years to recover some of that lost reputation.
Electronic Arts is a company that has managed to remain quite successful over time despite becoming belligerently infamous at times for their product quality and corporate behavior. They had some very bad financial performance years, but have somehow managed to recover from that despite not really improving their reputation. Probably the benefits of being one of the few companies left standing capable of putting out hyper expensive tier one titles.
Farza: Gimme 6 Schlitzes!
Bartender: We don't have Schlitz...
Farza: Yeah, whatever's free.
as in "Just get a large Farva" 'No I dont want a large Farva, I want a liter of cola'
The result is pretty much what you'd expect. People ditched the inferior product, although they did make some nice profits for a few years before the business imploded. No doubt some middle managers got some nice fat bonuses.
The owners of a company are generally not referred to as ‘middle management’.
The article describes that cost-cutting as mandated by the company's president, Robert Uihlein.