Sure, but I don't want to feel a fear reaction from an ad as there's nothing else satisfying about it to make that fear worth it. If I watch a good movie and feel fear but, at the same time, I'm fully absorbed in the movie for 2 hours then I've gotten my money's worth. The fear helped me understand the characters better, perhaps. In good movies the manipulation's part of making the experience better, not an end in itself (unless it's a crappy movie or show).
