Suppose your boss decides they want to run a quiet experiment on you.
They tell you to install an employee clock-in app on your personal phone and that you will be paid for your commute time if the app runs in the background.
Access to GPS, other sensors, etc. are required to install.
Your boss then can see in real time on his laptop what shops you go to, what time you go to sleep, what worknights per month you go to a bar. Where you go on your weekends.
If this feels a bit bad, then it shows your data has value to you.
(Replace boss with -coworker, -aquaintance, -online corporation(s)... )
I take it that not every employee has access. No employee having access seems unbelievable.
An aggregation of lot of people’s data could be very valuable in certain circumstances.
E.g., if you could identify all the people who were close to being ready to purchase a house, that’s highly valuable to realtors and lenders - but they can still only expect to covert a single digit percentage (or <1%) of that group, so the data is only ever valuable in large aggregated sets.
So the answer is, it depends on a lot of factors.
If an agent is only converting less than one percent they won't last more than 6 months.
Rough lower bound: Alphabet's market cap is around 900 Billion, FB's market cap is around 500 Billion. Both of their businesses are driven by selling ads based on people's personal information. There are around 7 Billion people on the planet. That's about $200/person for everyone on the planet.
What about putting a fair value on the services we ostensibly get in return. Worth $200? $200/year? More, less?
And how about putting a value on the financial impact should my data get into the "wrong hands" and I experience something like identity theft?
Without having some idea of the other values we're not really in a position (as individuals) to decide whether this is a fair trade.
I actually wasn't very comfortable with the information I had given them. I went to a shoe store right after, and the salesman was like "Is there anything I can help you find?"
I told him "Yes, but I'm not going to say, I've had it with giving up my personal data so you surveillance capitalists can make money off of me."
The shoe salesman directed me to the athletic shoes, which he knew were popular based on past user data he had aggregated, but that wasn't even what I was there for, I wanted dress shoes. What an idiot that guy was.
All these capitalists requiring us to give up our data just so they know what to sell us. The world has gone haywire, I say.
I am going to try so hard to sell you something that you didn't know you wanted that I am going to look over the obvious... simply to ask what I wanted.
=>The only simple difference lie into not using the knowledge and data acquired about the ants to change what is their behaviour!
That's what science gave to industry without any scientist from any biological field felt ashamed about!
I feel ashamed about!
In short, you're only a potential seller to any given customer for a small fraction of time. No amount of improved profiles and clever messaging will expand that window meaningfully, because you only have a modest product line. You're going to spend a fortune building a profile that's not meaningfully better than just advertising on a few manually targeted platforms.
I will argue it might have value for a few mega-shops-- the Amazons and Walmarts of the world. Many customers are basically always in the window of "ready to buy something from them", so the value in profiling comes in selecting which thing to advertise to you.
Thanks for stealing private information on me and leaking it while not actually utilizing it in a useful way. It's pretty pathetic.
I argue it's more valuable than just cash.
The recent happenings involving James Gunn and Sarah Jeong (tl;dr old social media presence haunting people) are undoubtedly going to impact more people. I honestly suspect that people born around '95 (think 6th-8th grade when Facebook picked up) will face serious career issues based on things they've said in the past. Imagine being able to shut down a political career with a few screenshots from ten years ago, whether they're out-of-context comments on a video or jokes that aged poorly, or a video of someone doing a dumb party stunt.
What freaks me out is that the questionable things we say when we're younger and don't know better may never go away, and might ultimately be used as a suppression tactic to be sold to the highest bidder.
The weaponization of social media ultimately buys control.
I've been asking myself where's the red line? It's useful for businesses to know how many people are passing by their shop, how many enter the door, how many daily purchases are there. They have NO business in recognizing people as return customers unless the aim is to provide BETTER service.
Online surveillance is automation of profiling with aim of extracting more money. Detecting price-sensitivity, insecurities, cognitive biases. Totally anti consumer.
> ‘Surveillance capitalism’ was the term coined in 2015 by Harvard academic Shoshanna Zuboff to describe this large-scale surveillance and modification of human behaviour for profit.
‘Advertising capitalism’ was the term coined in 2018 by dandare to describe this large-scale advertising and modification of human behaviour for profit.
‘Fashion capitalism’ was the term coined in 2018 by dandare to describe this large-scale fashion industry and modification of human behaviour for profit.
‘Tourism capitalism’ was the term coined in 2018 by dandare to describe this large-scale tourism industry and modification of human behaviour for profit.
In some idealized notion or legal fiction everyone might at all times be perfectly aware what they're signing up to, the reality is much messier.
Virtually no one reads the fine print, because it's obfuscated. If you have bad eyesight and are not computer literate (a good portion of the population) you will most likely not even be able to read the TOS on the average webpage. Most people have no idea what "cookies" are, or what "GDPR" means. Even if they did, there's a huge opportunity cost to doing so. 
Then there's network effects.
When enough people do something, it becomes a norm. I have been required by many state institutions to go through private networks whenever I need to administer something online. Yes, ones that use tracking, because they have some private/public agreement. Likewise, if everyone around a person uses Facebook, and they use it to organize their social life, then they will expect that person to do the same -- it's collectively cheaper for them than it's expensive for the individual.
I've been surprised by the amount of times I've gotten texts "oh you aren't coming"? To some event I never even heard about, because apparently everything goes through Facebook nowadays. "My cell? Just search me on Facebook."
That's missing the point, it's about the data they're unconsciously giving out. For example, my parents did not know that their Android phone could silently track their location. And even the stuff they do consciously put out often comes with strings attached.