Besides you should watch some of Rigetti's speeches, he really seems like a great guy and CEO who is passionate about quantum computing.
I also own the domain name name quantum.ly so I may have an overwhelming bias on the matter.
on other side - putting your name on something like a company you take some personal responsibility for what that company does as you open yourself and your reputation to the things in the public view like "Riggetti screwed (or did right by) his employees/customers/suppliers" instead of laundering that responsibility through impersonal name.
Has a seemingly less enthusiatic title:
Quantum Computers Today Aren’t Very Useful. That Could Change