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Looks like they are getting a good response and more mindshare then they should for a logo. Perhaps this will be the new "new coke/old coke" case study of the future but "now with more crowdsourcing (tm)".



I was thinking the same thing. GAP put out a crappy new logo on purpose (They aren't using it anywhere) knowing it would create buzz. Roll that buzz into a crowdsource contest. And in the end stick with your orig logo.


http://www.gap.com/ is using it.


Hadn't been to that site in a while...or ever? My first thought? This is how I expect Target's website to look.


Yea, that response was a little to happy. Feels planned to me. Bad gradients and Helvetica are almost guaranteed to piss off designers.




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