Hacker News new | past | comments | ask | show | jobs | submit login

There's a classic marketing book written a few decades ago called Positioning that is about just this topic.

https://www.amazon.com/Positioning-Battle-Your-Al-Ries/dp/00...

It's a short read and well worth the time. I wish I'd read it before I'd built one of my products. If I had I wouldn't have wasted the development time.

The core message is that you shouldn't compete against an established market leader head on. It outlines a number of different approaches you can take.




Guidelines | FAQ | Lists | API | Security | Legal | Apply to YC | Contact

Search: