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It's a smaller version of the page, those ad impressions are basically worthless in terms of clicks/conversions for the advertiser. It's also unclear if the ad display/tracking Javascript even runs in the preview window.

Frequently, if the information I'm searching for appears in the search result, I don't click through to the source, I'm sure that is the case for many searches.

If this takes off, you can expect to see greatly reduced traffic and ad revenues for certain types of sites(e.g. reference/lookup).






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