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Advertisers aren't going to pay more because surfers (might have) seen a small version in the sidebar of a search result, so saying that ads will receive more views is pointless imo.



Savvy brand marketers would probably disagree with that:

http://www.youtube.com/watch?v=ZyQjr1YL0zg&feature=fvsr

But that's besides the point. My point is that a high quality content site will not have any trouble receiving click-throughs and selling ads -- ads which are probably more effective for the advertiser and relevant for the user as well.

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Believe it or not, but most advertisers are actually not brand marketers, and are interested in performance and results over impressions(think SMB e-commerce).

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