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Advertisers aren't going to pay more because surfers (might have) seen a small version in the sidebar of a search result, so saying that ads will receive more views is pointless imo.

Savvy brand marketers would probably disagree with that:


But that's besides the point. My point is that a high quality content site will not have any trouble receiving click-throughs and selling ads -- ads which are probably more effective for the advertiser and relevant for the user as well.

Believe it or not, but most advertisers are actually not brand marketers, and are interested in performance and results over impressions(think SMB e-commerce).

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