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Stripe Press (stripe.com)
322 points by gregorymichael 8 months ago | hide | past | web | favorite | 131 comments

As someone whose SaaS uses Stripe for payment processing, I must admit to being somewhat uncomfortable that Stripe seems to be spreading themselves out into areas outside their core business.

I read the "22 Immutable Laws of Marketing" many many years ago, and it repeatedly spells out the folly of large companies who became huge on the back of just ONE product then thinking that they needed to have alternatives or provide more choice and broadened their range to the overall long term detriment of the main product or business that made them huge in the first place.

EDIT: Just to clarify - it is not just Stripe Press. I am including initiatives like acquiring the Indie Hackers site (which I enjoy BTW) a while back etc. I can totally see that these are all related to Stripe's audience of tech startups, but it still has the ring of, say, a candy company who starts diversifying into a clothing line etc.

End of the day - every employee who is distracted by looking after the assets & numbers for these side projects is an employee who is not focused on their core payments system.

Stripe cofounder here. It's a very fair question.

> I must admit to being somewhat uncomfortable that Stripe seems to be spreading themselves out into areas outside their core business

The vast majority of Stripe employees (and there are now more than 1,000) work on our core functionality today. But we see our core business as building tools and infrastructure that help grow the online economy. ("Increase the GDP of the internet.") When we think about that problem, we see that one of the main limits on Stripe's growth is the number of successful startups in the world. If we can cheaply help increase that number, it makes a lot of business sense for us to do so. (And, hopefully, doing so will create a ton of spillover value for others as well.)

As we grow, we have to get good at walking and chewing gum -- just as Google or Amazon have. However, while we go and tackle other problems, our aim is not only to continue to improve our core payments infrastructure, but do deliver improvements at an accelerating rate.

> we see that one of the main limits on Stripe's growth is the number of successful startups in the world. [...] If we can cheaply help increase that number, it makes a lot of business sense for us to do so.

This approach lends itself to spending on many cheap things which, e.g. in this case, might not even have quantifiable benefits.

I'll extend OP's curiosity and wonder how the team behind Stripe press plans on measuring the success of their initiative, and what milestone hits/misses are needed to determine the success or failure state of the project.


Separately, my background includes vendor risk assessments. This is the kind of thing that makes me question long term investment in a platform. It's admittedly a lower risk than many technical findings, but it's not something to discount when evaluating the use of a startup for critical infrastructure (payment). Knowing Stripe's size, the various risks that PCI participants have to account for (and that's just PCI DSS specifically), and the trouble many larger organizations and startups have in meeting those obligations also makes me that much more likely to strictly score Stripe on the next vendor risk assessment when I see spend of this sort on ancillary/non-critical measures.

I'm sharing how I think because I'd be surprised if others in my field didn't think the same way.

From one vendor assessor to another: that is an odd hill to die on in your report, and it’s indistinguishable to Stripe from the general preference in payments for established companies. I would like to see the risk model that measurably connects small marketing expenses to poor data handling.

On a similar note, I've seen one large client's PCI compliance team tell us that we couldn't use Stripe for their integration, primarily because it's seen as a payment processor for startups and not for the "enterprise." It didn't help that Stripe doesn't give out Merchant IDs. Additional risks have been that Stripe has made breaking changes without an api version update and the number of data issues/edge cases we've run into with automatic reconciliation reports.

What perception of market segment have to do with PCI compliance?

Not much, but the assessors are human and often take into account subjective factors like that when making their determination. Or threaten to, which is as good as making it a part of their checklist. That’s here in Australia, anyway, about 5 years ago, nothing to do with stripe but they definitely cared about what our processors reputation looked like

Stripe is a huge company now though. Big companies waste money on all sorts of garbage with little ill effect.

One thousand is nowhere near huge.

This is what I like about HN. Feels like a small community where cofounders stepping in to guage feedback.

Nice vision.

Off topic. Why is the Stripe Brazil so slow to start working in Brazil? I believe Brazil has an huge space to growths in online payments, and if it process "boletos" (a Brazilian way to pay stuff) besides credit card will be very helpful.

The first thing I thought when reading the post was “I’d much prefer if they worked in allowing us to settle in reais”.

Piggybacking off of top comment to send some UX feedback.

The content blocks that scroll left to right lack signifiers and weren't intuitive for me to scroll them left to right.

I would say having some low opacity arrows (or something similar) would help.

I like this perspective. Being seen as genuine thought leaders (as opposed to all the posers out there) is good for the brand.

Running a small press is a pretty cost-efficient way of doing this. To me, it's more like Intel's days of sponsoring high-school science fairs. It's low-key, long-horizon marketing that doesn't instantly lend itself to ROI calculations, but that can be a boon in a lot of ways both obvious and oblique.

That's a reasonable point, however I'm not entirely sure the initial core business of Stripe was that. Was there a point where the core business broadened?

I think we first used “increase the GDP of the internet” in early 2012, a few months after Stripe launched.

Very nice! All the best with it all :)

Starting Stripe Atlas, writing Guides to help entrepreneurs, acquiring IndieHackers, and now launching Stripe Press is a very well thought out growth strategy.

Stripe benefits when every new indie hacker or entrepreneur planning to start their business uses their free resources to learn how to go about doing this. The goal of marketing is to be in the mind space of your potential buyer when they feel the need your product serves. If you use Stripe's free resources to learn about building an online business, you're more likely to pick them to accept payments over Braintree/Paypal, etc.

Also, the easier they make starting a business by providing these free resources, the more smart people will take the leap to launch their startups (or side-projects) thereby expanding their overall market.

Lastly, spending your content marketing resources on evergreen content like this has very high leverage — it's a one-time investment that pays off for a very long time, unlike a blog post about a current trend that goes stale quickly.

Goes without saying, but the more businesses Stripe gets using their core product, the better the core product itself gets by amortizing development costs over a larger user and transaction base.

I would argue that some completely separate (sourced) books in a fancy web-giftshop doesn't constitute a product alternative or range-extension.

It's almost akin to a successful tech company starting an annual conference — you wouldn't lambast them for 'losing product focus' on spending a similar amount of productivity (as a book line) in a non-tech-stack branch, would you?

Now, if they doubled-down on Stripe Press to the detriment of Stripe the service, then they would indeed be making a silly mistake. :)

Eh. A non-Stripe-employee wrote a book, and Stripe just funded the printing and threw their logo on it. This isn't meant to be a source of revenue, and other than money I doubt many Stripe resources are going toward it. I wouldn't worry.

It's actually 4 books listed on that page.

Yeah, this seems like a very indulgent project. It seems more of a labor of love for those who worked on it than something that moves the business forward. It's the same feeling I get when I look at the Airbnb service fee and get irritated... knowing that they have a very expensive office.

As far as I can tell Stripe is very much aware that they are a one product company, and all this is just part of their larger content marketing and "become popular in the industry" strategy.

This is only valid if every new employee can contribute to core payments. Scaling laws indicate only a small number of employees can work on one products; additional employee resources might be a net negative.

It may be useful to think of a product/project as a bucket that gets filled via a Zeno's paradox, with possibly negative contributions. At a reasonably small scale (few hundred employees), it may be better to explore new buckets than to add another fractional (and potentially negative, independent of employee quality) unit to core skills.

>End of the day - every employee who is distracted by looking after the assets & numbers for these side projects is an employee who is not focused on their core payments system.

The chapter you're referring to is called "The Law of Line Extension". The authors call out Microsoft specifically for attempting to expand their operating system business into office software. As we now know, MS did very well by developing its own office software. The most striking counterexample is in the tech space!

In terms of 'distraction from core business', this is in the same category as having logo'ed schwag to hand out at industry gatherings. It just looks cooler and you normally don't announce the formation of 'Stripe Extruded Plastics'. But it's not like Stripe is turning into an actual publisher.

YouTube and Gmail exist, yet Google Search is faster than ever.

Cisco's purchase of flip cameras (every executive had a smartphone in their pocket that would render that purchase pointless) and their consumer video conferencing efforts are good examples of going beyond a companies core competency and falling face first.

Having said that neither effort was big enough to really hit them hard in my example. If you're big enough you can fail a lot in smaller efforts.

Come on. Stripe has ~1,000 employees. Stripe Press is probably run by 0.5 employees at most. Is this really a big distraction?

I would agree with you in general, but I don't think your critique fairly applies to Stripe Press, while other things - such as the amazing Stripe Atlas - are very much a great integration/complement of Stripe's core product.

Looks like the High Growth Handbook is available online for free: http://growth.eladgil.com/book/introduction/how-to-use-this-...

The link to the .pdf seems to be broken though.

GP's link is to an on-line HTML version of the book. It works fine as far as I can see.

yeah after going to press they seem to have taken down the links to the PDF across the internets. Mildly irritating. Does anyone have the pdf downloaded from before it went to press?

The books the Stripe has announced here are all pretty exciting to me – I want to read them all.

When Netflix started doing original content, "Netflix Original" was essentially a seal of quality, and I was typically excited enough to at least check out each one. As they've pumped out so much quantity lately, that quality bar has dropped significantly.

I hope Stripe Press is successful enough to keep putting out great content, but not successful enough to succumb to the same fate. Patrick's love (at least Patrick – I'm sure others) of books that he's discussed at length gives me some hope.

> Patrick's love (at least Patrick – I'm sure others) of books that he's discussed at length gives me some hope.

Definitely feels like this is directly channeling Patrick. It looks like Stripe Press is going to republish The Dream Machine, which he's recommended on more than one occasion.

They're also all hard cover books, probably in his own preference too.

I'm definitely a fan of this project but it'd be a mistake to attribute too much to me... it's led within Stripe by a team of very talented people.

I stand firmly corrected!

The entire team did an excellent job, and they definitely deserve credit here. It's very well made!

I wanted to buy the hardcover/paperback version of the "The Dream Machine" but it's all out of print everywhere. And I read on the Bloomberg article[0] about Patrick's buying the rights for the book. So I thought it would be really great if he somehow sells/republishes it. Now it's happening and I can't be happier.

On the other hand, I also ended up buying the kindle version and I can't say enough of how great the book is!

[0]: https://www.bloomberg.com/news/features/2017-08-01/how-two-b...

Keep in mind that the content they pump out is often meant for highly targeted audiences, so naturally over time as they pump out more content you're going to see you won't like most of it, except the stuff made especially for people like you.

This is nice, but some of these titles are listed as "Notify me when available" when I've already read them which seems a bit odd. Did they buy the rights to exclusively publish "Dream Machine"? Looks like it is still available in a number of other places.

Does someone want to explain the rationale behind the color picker at the side of the page which sets the text and image tint before slowly reverting it back to its original light gray?

It's an homage to chromatic bar codes, commonly found on product packaging and color prints: http://www.slate.com/blogs/browbeat/2013/01/08/color_spots_o...

(... I think. I don't work for Stripe.)

It's cool, but it's not as awesome as the average Stripe site used to be. Maybe it's because Benjamin left :(

Everytime there is an article about Stripe, someone mentions how great their design is. Am I the only one who thinks that their design is basically same as any other Saas company, albeit just slightly more refined? They all look the same. Material bootstrapy designs.

When I was an intern at a defense company, there was this old british guy that always wore a white shirt and a black tie - even in 2010. I went to lunch with him in his old Jaguar. We were discussing car designs and asked him what he thinks about Audi's new eyelash headlights - which was cool in 2010. He said "If you turn off the lights, from a distance, I can't tell if it is a Honda Accord or an Audi A4. All these sedans look the same". It made me think and appreciate Porsche 911 and other iconic designs that have veered off of the beaten path and created something original. Original, not for the sake of being different, but truly original in the full spirit of the meaning.

Stripe, I am sorry, but doesn't live up to its design hype. Stripe's design is not original nor iconic.

> Am I the only one who thinks that their design is basically same as any other Saas company

Stripe is almost 10 years old. If their design looks like other SaaS companies or Material or Bootstrap or whatever it's most likely because it has been imitated or at least influenced other designers.

I couldn't disagree more. To wheel out a tired old phrase, design isn't how something looks, it's how it works.

The visual aesthetics of Stripe's output demonstrates great taste. But it's the way that taste complements the functionality, and how they are uncompromising about functionality and usability. I've worked on too many UI's where a detail in the design has compromised the usability, performance, or functionality of a UI all for the sake of aesthetics. I swear I might kill the next UXer that tries to argue that "responsive is out of scope" just because they can't be arsed to figure it out or change their designs to work responsively.

A lot of products and services look like Stripe now, or at least try to, but very few work as well as Stripe's output.

That was nice to read. Thanks for shedding the light - I tend to agree that Stripe's design is very functional. I just wish they had a more original aesthetic.

Wait, it's not original?

It feels pretty original to me. What do you think it's a copy of if it's not original?

Twitter Bootstrap. Google’s material design. Pick your favorite framework.

You mean bdc? I'm pretty certain he hasn't left.

Can you express what it is about Stripe's design that was better than Apple, et al.? I've always wondered at this as well, not that I ever thought it was subpar design, but I don't understand what made it special. I'm definitely not a UX/UI person though, so I am genuinely curious what I am missing.


> Process control patches, or printer’s color blocks, are used to check the quality or density of colors that are used on the package.

Homage for the sake of homage? Is there any use for it on the web? If not then what's the point of putting it up there?

Once upon a time, 90% of the web would have failed the “is there any use for it” test, and yet people put stuff on it. Sometimes you just wanna have something to fiddle with.

Are we to take umbrage at every Easter-eggy homage?

I don't understand why a payment processing company is putting out books? Too much funding?

Their about page (particularly their mission statement) provides some color: https://stripe.com/about

Stripe hasn't been "just a payment processing company" for quite some time.

An optimistic view of this move is that it fits in well with their mission: these books could, in theory, inspire, educate, and motivate people to build or grow their businesses.

A more cynical(1) view is that this is simply more elaborate content marketing – getting Stripe's name out there to people who are interested in this content, who are overwhelmingly in Stripe's target market.

(1): Cynical in that it's less feel-good, but I don't at all mean that this is a bad thing.

It seems to somewhat line up with the Stripe Atlas thing, only even earlier in the process - They're targeting entrepreneurs before they even start their businesses, so that they'll use Stripe when they need to start making money.

I don't think Stripe identifies as a "payment processing company". That's the category their main product exists in but as I understand it, their mission as a business is to "increase the GDP of the internet", which is why they are invested in projects like Stripe Atlas to make it easy for people to form new businesses.

Under that banner, releasing content aimed to help businesses be more successful is totally aligned with their goals.

Well a higher volume of transactions benefits a payment processing company, so “increasing the GDP...” is very much what you’d expect of a payment processing company, however they choose to market themselves. Plus “making the world better/richer” is a popular SV marketing spiel, and clearly they know marketing.

In the same way, I've seen Mercedes-Benz sometimes claim to be a "Lifestyle Company".

They're not. They make and sell cars, and Stripe is a payments processor.

I think it's a little bit different, Mercedes-Benz, Coca-Cola, Nike, and Apple, are all just as much lifestyle companies as they are product companies in their given verticals. The big reason they are able to charge the prices that they do, and retain the clientele that they have is due to that lifestyle image.

The cars Mercedes makes and sells are absolutely abysmal (overpriced, unreliable, expensive to operate) when viewed as transportation appliances. Yet there's a reason the company still exists and its customers didn't buy Priuses instead.

Me neither. As a Stripe user, I'd like to see them focus on their core business of processing payment.

If they could lower fees to 1.9% it would make my business grow much faster. With Stripe Connect, the end fee I have to charge those on our platform isn’t competitive with anyone else. Pretty much have to apologize about the high fees to our potential customers and hope that our other features offset the negative of the high fees. We do about 20k per month in charges so we aren’t big enough to get a “deal” but 3.4% on Connect charges means we are more expensive than literally every other competitor. It has resulted in us seriously considering using something like First Data which sounds horrible from a developer standpoint, but potential customers pointing out lower fees in other places makes it harder to compete. I understand there is are fraud concerns, but we have been with Stripe for over 5 years now, so one would think our risk profile would be well established. As it is now, our high fees subsidize losses from less established or reputable companies.

In 5 years we have had exactly one chargeback.

I am excited about nice books, but I am more excited about Stripe using some of their growing market clout to attain lower fees.

More businesses = more Stripe users.

A great marketing strategy (brand recognition) that actually pays for itself. Brilliant.

That's a very good question. They call the series "Ideas for Progress," and yet all the authors are men based in the U.S., and everyone blurbing these books also appears to be a man based in the U.S.

Fine, okay, maybe sometimes the diversity argument gets annoying and stale, but seriously‽

There's a reason publishers exist. If they're good, they have enough experience to not be so myopic and tone-deaf.

“There's a reason publishers exist. If they're good, they have enough experience to not be so myopic and tone-deaf.”

That’s a stretch. Publishing has been dominated predominantly by white men for a long time.

True, but I think any decent publishing house in 2018 would look at its lineup of authors and, upon finding it all-male, would go back to the drawing board. Stripe did not do that. They ran with it.

Why should one judge any book by the gender or geography of the author, editor, or blurb writer?

I wasn't commenting on any one book, but observing a pattern about the entire series.

Isn’t your argument itself sexist? Judging the publishing company based on the sex of the publisher? Is there any actual content that offends you or is it just the people publishing it? Serious question.

I am actively looking for Stripe alternatives because there are several core platform features that are still not fixed or implemented, while every news I hear about Stripe seems to be how they are branching out into auxiliary services. Even their customer support has gotten worse in the past year or two.

I’m sorry to hear you’ve encountered some issues. Rest assured that core improvement remains our primary focus. On support, our metrics (primarily, responsiveness and customer satisfaction) show substantial improvement over the past two years — and we actually just launched free, 24x7 phone and chat support for all Stripe businesses. https://stripe.com/blog/phone-and-chat-support

For whatever reason, those stories don’t get upvoted as much on HN :-).

What's broken or unimplemented?

Off the top of my head:

* Undocumented surprise error when user tries to re-subscribe in a different currency or change currency. Solution is to recreate the whole customer.

* Docs instruct to subscribe new users to free plan which is actually a bad practice for reasons that include first bullet point.

* Lack of docs/guidance for China payment systems and seeing Stripe server and frontend errors in testing environment.

Hrm, could you share more with me about the errors you saw? We rolled out an integration dashboard (https://dashboard.stripe.com/developers) in March to help review errors.

Over the past few years, we've invested in how we support users (last week, we launched free, 24x7 phone and chat support).

I'm love to hear more and see where I can help (and any cases where we may have dropped the ball)—shoot me an email at edwin@stripe.com

Elad Gil having quite the PR push today on HN. Conveniently first on the Stripe Press article, earlier post with the Altman interview. Well done on the marketing game today!

Well at least someone is calling it like it is. Thank you.

I'm confused - are these reprints of existing books?

Is Waldrop's book on Licklider the same as this one:


It's the same book: Patrick kept recommending it, and it was out of print, so Stripe talked to the publisher to get a private printing, which was available for employees and visitors.

This initiative looks like an extension of the same thing: Rescuing books that no publisher seems to want to print.

I think it is the same book. Personal review: This book makes the history of computing tangible, visceral, and fun to read about - covering all the important characters, and showing the network of connections among them, from Vannevar Bush, Norbert Weiner, Claude Shannon, all the way to Bob Taylor and Alan Kay. Licklider forms an important node in the network with his imagination, and actions taken such as this 1963 memo for the "Members and Affiliates of the Intergalactic Computer Network" [1]

[1] http://worrydream.com/refs/Licklider-IntergalacticNetwork.pd...

Some are, apparently. A useful summary is buried at the bottom under the #why-are-we-doing-this anchor:

    Stripe Press highlights ideas that we think can be broadly useful. Some
    books contain entirely new material, some are collections of existing
    work reimagined, and others are republications of previous works that
    have remained relevant over time or have renewed relevance today.

I totally missed that. Thanks for pointing it out.

I know it's HN and YC and all, and Stripe sounds nice and all, but I have never seen it 'out in the wild'. Not once! I'm in Europe and I surf a lot (even buy stuff online often), so what gives? Do I hang around wrong parts of the internet or Stripe hasn't reached out as far yet?

Also, Stripe co-founder claims here in the comments that vast majority of their employees ("and there are now more than 1,000) work on their core functionality. I presume core functionality isn't sales. What the hell, man? Quick google search reveals Windows 7 development team was 960 people, more or less. Sure, microsoft has other teams that service OS dev team with their tools and whatnot, but so do we have those 'out in the open' with OSS. I can't even imagine what I could accomplish with a dev team of 1,000 competent developers.

I read the co-founder's comment as the whole company having 1000 employees (Wikipedia confirms this) and the vast majority serving the core functionality in one way or the other.

Without Sales, Ops, etc. I imagine the number of core functionality devs to be 100-300.

That would make more sense.

Beware of companies/VCs that want to fool you into thinking how "easy" it is to grow a business, if you just follow their advice and use their services.

I'd like to recommend if anyone from Stripe is reading around here, that if you want my business with books these days you need to have a DRM-free option. Where I pay you (this should be easy for Stripe!) and I download the book as PDF, EPUB, MOBI, etc. without DRM. It works for No Starch, Pearson, Manning, and plenty of other publishers. I can even buy books this way through Humble Bundle, which I pay for with Stripe!

Hope to see a book by brandur there someday.

Stripe also publishes a tech magazine called Increment, which I've recently found to be a nice relaxing read. The most recent issue is Programming Languages, but it's not an encyclopedic treatise on PL, nor something you'd find in a PL textbook. I definitely enjoyed it and wish the best for the publications team at Stripe!

Anyone know how Stripe is printing these books?

Hiya, I'm Brianna from the Stripe Press team! What can we tell you about how we're printing?

Well... how are you printing these books?

We partner with a printer called Hemlock to make our books: https://www.hemlock.com/

Thanks Brianna!

Are you printing on demand?

No, we went the slightly old-fashioned way where we found we could get higher quality production.

Hard to judge a book by its cover, but this will probably be picked up and canonized similar to the 37signals books and a handful of others. This is fine as long as new founders remember that these books are probably 50% (personal brand) marketing and 50% geniunely helpful. Picking the right 50% is admittedly not that hard.

This is fantastic, but some details on the books would be nice. Where are they printed? Paper weight? Dimensions?

And I'd like to know what digital formats (if any) they will support. I love books, but I don't want to give up any more physical space to them.

So when I looked earlier the book is available for Kindle on Amazon but I could not find it on B&N for Nook. They've got at least 1 ebook format though, plus the website.

Jason Kotke reminds us who's amplified: https://twitter.com/kottke/status/1019357328343117824

I... don't see anywhere they've restricted publishing to white men? Stripe is a very inclusive company, this tweet seems like trying to stir up shit for no reason.

Why are you helping spread this white man's opinion? Does he not get enough attention already?

(I'm sorry for this crude comment -- it just seemed like the best way to illustrate the irony and ridiculousness of that tweet).

The carousel/panel of book reviews are not fully visible or accessible at a zoom-level of 100% on Chrome - an extremely rare case of UI bug on a Stripe product announcement page. Or, is this a feature? ;)

I don't understand why people are commenting negatively of this announcement.

Stripe founders are smart enough to understand what they are doing.

Marketing & educating helps in customer acquisition. They are on it.

As with everything else that Stripe does, these books are beautifully designed as well. For me, their design has to be their differentiating factor.

I don't get it. Why does it take me to Amazon? I thought Stripe is a credit card processing company? Do they need Amazon for fulfilment?

> Over the past couple of weeks, Stripe began handling a large, though undisclosed, portion of Amazon’s transactions


You can see the actual Stripe Press website here: press.stripe.com

I'm going to write a book "Don't Use Stripe for Your Startup"

They can shut you down without any reason, just that you are magically high risk. Just when you are freaking out and think you will pick up the phone and call and find out what is going on you discover they don't have a phone number.

I'd like to dig more into this—could you send me an email at edwin@stripe.com?

This can't work for the obvious reason that if everybody applies these techniques, then everybody's business would grow sky-high.

They might as well sell a book on how to win the lottery.

An economist walks down the street and sees a $20 on the ground. “That can’t be real, if it were, someone would have picked it up.”

A passerby stoops down and picks it up.

I appreciate the metaphor but it still highlights the same crux of the problem. That first passerby got the $20. The next guy that follows in his footsteps gets nothing.

But is that a problem for the first passerby? Do you not read the book because the strategies won't work in perpetuity?

> High Growth Handbook is the playbook for turning a startup into a unicorn...

No, I don't read the book because I don't like books that claim to be selling some secret sauce to success because they are often rife with survivorship bias.

Sounds like there’s a few objections: the book is so effective its techniques will be adopted by everyone, and the book is based on flawed survivorship bias so the techniques are unlikely to work.

> This can't work for the obvious reason that if everybody applies these techniques, then everybody's business would grow sky-high.

Why does this obviously not work? Lots of businesses can grow faster than they do, maybe (probably?) even most businesses.

The economy is not a zero-sum game.

Luckily the economy is a pie, not a lottery and everyone can be better off.

If anyone grabs a copy, let me know if it's worth it, here or on twitter (same username as here) please!

book is available for free, another post got the URL. This is probably a PR stunt to print book with a nice design-ish front cover.

They want to grab the mindshare of devs, and they are doing the right PR stunt to do it.

where is the book available? The HTML site is up, but the PDFs have been taken down it seems. Wouldn't be surprised if the site is collapsed to a stub soon too; it may be the next to go.

cool , thank you!

I would love for the day to come when things like this launch and I hit command F "she" or "her" and it doesn't come up empty.

Brianna from Stripe Press has commented on this HN story and is the main comment on the Product Hunt announcement: https://www.producthunt.com/@brianna_wolfson

If there are female tech/business authors/books you'd like to see listed, you could send through the suggestions?

Please do! I'm brianna@stripe.com if you'd like to get in touch directly.

Stripe thinks it's something it isn't, and the arrogance of the founders and their message is becoming trite. Not to rain on their parade, but I hope they get taken down a peg or two, they're mediocre philosophers at best. Be a great payments gateway, not HBR.

That wasn't very kind. I apologize.

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