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That's why I think UX and UI should be tightly coupled.

I think so too. It always confuses me when I see companies look for UX and UI as 2 separate things. The more layers of designers you introduce to the process, the more likely it is for the main concept to be lost in translation. I like Twitter's model where designers work together as an extension of a Creative Director with skills in UX/UI/Front-end.


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