Amazon is enemy #1 of small business. It blows my mind that people don’t see this and are so quick to don a badge of how many items they order per week.
Amazon isn’t a threat to small businesses in general. Certain categories of retailers will struggle to compete with them, but that’s the nature of innovation. Old business models will always need to find new ways to compete. Also, Something your assertion completely ignores is the Amazon is friend #1 of consumers. If consumers didn’t benefit from Amazon, they wouldn’t use it.