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British Rail corporate identity 1965–1994 (doublearrow.co.uk)
12 points by fanf2 5 months ago | hide | past | web | favorite | 2 comments



I don't know if you've seen the books Standards Manual put out (https://standardsmanual.com/) but I am starting to wonder, having recently seen them (graphic standards documents from the 70s and 80s) displayed very near the entrance to Foyles in London, whether there's some emotional/psychological need emerging, in these times of decadence, for rules, systems which embody firm judgements of value.

The fact that these systems are underpinned by a rational grid system, that they are "programmes" in the designer Karl Gerstner's terms, doesn't mean that they aren't absolutely loaded with normative principles.

Modernism was always like this, I guess—a scientific costume, announcing classical values.


Posted by me earlier with a few more comments:

https://news.ycombinator.com/item?id=17513762




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