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> susceptibility to different types of persuasion

It's interesting to read Dominic Cummings on this. He talks about how Leave thoroughly tested all their slogans, and came up with "£350m for the NHS" as the most effective.

The fact that, after you net out all the downsides of Brexit, that's an entirely fictional number that could never be delivered, never entered into it. This immunity to caring about deliverability is ultimately why the cabinet Brexiteers achieved nothing and eventually have had to resign.




> is ultimately why the cabinet Brexiteers achieved nothing and eventually have had to resign.

Are you sure? I thought their original plan was to lose the vote and run on "I told you so" for the rest of their careers. Having won, they had to accept positions offered to them out of spite, but they want to be as far away from the result as possible to say the fallout of renegotiating everything as a country with an unknown relationship to every other country is not "their" Brexit.

I for one look forward to seeing what the EU thinks of Britain's difficult to reach internal agreement to steal everything that isn't tied down.. But whether the EU goes hard or soft on them, it leaves a lot of incentives for either a land or individual politicians to try an exit campaign for selfish reasons.




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