Quick edit: People who run major international ASNs and medium sized regional ASNs have a responsibility to not aid and abet this bullshit. Don't contract for government entities that want to implement filtering/blocking of stuff. Refuse to participate with network engineering and architecture decisions and implementation that hurt net neutrality. There is a finite pool of people with the real talent, clue and 15+ years of experience who can build carrier-grade ISP infrastructure. If people want to fuck up their domestic Internet in $COUNTRY, do not help them. No matter how lucrative it might appear at first glance.
There is such a thing as ethics in network engineering, just as there is in software engineering. Think long and hard about what you think defines an ethical ISP. If you're asked to do something contrary to that, refuse to participate.
Yes it is malice. There is a joke I find descriptive:
" Two young people discuss about their future. One of them says at some point that if they want to make money, it seems their only options are to become a thieves or politicians. The other responds: "Well I want to lead an honorable life, so I guess I will become a thief."
They just don't care to get informed or about the future. Simple. If there were time machines people would be coming back killing politicians en masse.
That's a cost the people in power are willing to bear; or should I say that's the cost the people in power are willing to offload onto to the powerless as a way to make the powerless have even less power.