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The other big problem with this story is that they are looking at the retail price in the store and comparing it to a retail price that doesn't include the food distribution system.

Farmers get a ridiculously small percentage of the retail price on food. The price per pound in a store is usually comparable (same order of magnitude) to the wholesale price per ton.

The production cost for this tech is probably at least 10X traditional farming. It makes no sense because we have too much food. The biggest nutritional problem in society is obesity and we burn 1/3 of our corn crop on ethanol and feed a good part of the rest (and soy) to cattle and pigs because there is nothing else to do with it.

Totally agreed. And on top of that: ~70% of the farmland is used to produce animal fodder. Beef production is straining our agricultural system. If we ate less beef, we'd be able to farm the rest much more sustainable, even if it would be with lower yields.

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