It’s not that easy. On the one hand a name can open doors of opportunity in a place where such opportunities are fenced off, on the other hand you can have your pride but not have such opportunities. Given their status options, one can guess what choice most people would make.
I'd rather be considered a loser with honor than a cheater with success. I have previously declined business because of the persons extramarital affairs. If they can't respect the single most important relationship in their life, I doubt they will respect our business relationship. they are not worth doing business with.