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This is why AWS and Azure continue to gain market share in cloud, while Google remains relativity stagnant, despite (in many cases) superior technology.

Their sales staff is arrogant and has no idea how to sell into F500 type companies.

Source: 10+ meetings, with different clients, I attended where the Google sales pitch was basically "we are smarter than you, and you will succumb". The Borg approach. Someone needs to revamp the G sales and support approach if they want to grow in the cloud space.




Even for small businesses their sales is pretty bad. I once got a package in the mail from them with a URL containing a tracking code printed on it to contact them that was so obviously Google being Google and treating people as part of a funnel. There was no phone number to be found and nothing personalized.

The other funny thing is the package had a neoprene sleeve for a Chromebook. Eventually a sales person reached out via email assuming I owned a Chromebook and acted like I owed them a phone call because they gave me a neoprene sleeve I couldn’t use.

The entire package ended up going in the trash, which was an unfortunate waste of unrecyclable materials.


If you filled in a form at the link provided from one of the bits of paper in the box they would have sent you a Chromebook for the sleeve. I'e got one here gathering dust. My boss threw away the same package but I was curious and looked through it carefully.


Sounds like it functions as some kind of filter, whether intentional or not. ;)

"People who will look through every bit of advertising crap company x sends", vs those who don't.

Something, somewhere is probably making stats on that. ;)


I found it interesting that you wrote "Something, somewhere", and not "Someone, somewhere"


Yeah, that was on purpose. It's no longer obviously just humans potentially doing this. ;)


Yes, this is our experience as well, and the root cause of their many problems with GCP. Tech is nice but matters little if the account team just ignores us.


> "we are smarter than you, and you will succumb". The Borg approach.

Well, that seems to be the approach at Google. Starting with hiring

Not surprising they end up with a hivemind that can't see past their mistakes.


Reminds me of a thread I saw on the Google Inbox mobile app a while back. Brilliant app, but no 'unread message counter'. There was a huge number of people on the thread begging for that feature and going so far as to say that it was the one thing that prevented them from using the app. Their thinking was apparently that you should have filters for everything and it all should've fallen neatly into little boxes, but for people that have been using email 10 times longer than those developers have been out of college, that's not very practical. One G dev chimed in and said 'But that's now how I use email' and closed off the discussion.



That's interesting. I was of the understanding that everything at Google office tries to de-stress you/undistract you. I thought that would result in people being calmer/ more empathetic.


Arrogance is arrogance, whether stressed or not. Hiring arrogant people tends to create an environment non-conducive to empathy.


I have less experience with their sales/account managers but every time I got a super weird patronizing and even cultish vibe that really put me off.


Yes that's exactly what I'm talking about they are super arrogant and unwilling to discuss things at a practical level.

And I've seen it cause them to lose at least 10 potentially good sales.

They have advantages but they're so arrogant that it puts people off.

It's more than 10 times or more people told me they prefer Google's solution to Microsoft or Amazon's but they're going with a competitor because they can't stand Google's arrogant attitude. It's close to laughable because of throwing money away just because they won't back off.




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