You are thinking in terms of the old world, the PageRank algorithm.
Everything you say is true in that old world.
In today's world, Google is optimizing for ad revenue.
I could see how optimizing for PageRank could go out the window in such a world.
Even if PageRank still has influence, it's not clear to me the site doesn't have a large web community with a lot of links. Maybe it does, and the ad revenue considerations are overriding that.
Everything you say is true in that old world.
In today's world, Google is optimizing for ad revenue.
I could see how optimizing for PageRank could go out the window in such a world.
Even if PageRank still has influence, it's not clear to me the site doesn't have a large web community with a lot of links. Maybe it does, and the ad revenue considerations are overriding that.