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Most smaller operations are going to be pretty much writing software for a primary target platform.

It is nice that there are technologies like cross-platform application framework or CSS, that let you create code for your target platform that you might just be able to port to another platform at a later date. But that doesn't take away from the fact that you're likely going to be betting on a given platform at a given time.

Perhaps what you want to say is "don't develop for a platform that will stand in the way of you porting at a later date" - indeed, all the walled-garden stuff seems to have this lock-in quality and would make sense to avoid - if you have a choice.

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