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> strongly recommend against building your entire business around a single platform

I see this statement a lot and I never understand it. If you're Zynga, should you build Farmville for OpenSocial and as an independent site too? The cost of doing this seems prohibitive.

Most businesses built on Facebook can be taken elsewhere if the cost of the Facebook platform starts to outweigh the benefits. Even Farmville can be ran independently, but consider how many users they'd lose in the transition and afterwards.




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