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private browsing won't stop browser fingerprinting, which is an increasingly common tactic. Your browser fingerprint then is linked to other attributes (including other devices you may own, where say an IP may be shared) allowing firms to build profiles that are not-linked to cookies, which is harder to block.

Blocking the canvas fingerprint also enables easy identification, so you'll need a free add-on that generates noise.

Yep, all true. Incognito doesn’t protect you from tracking. The sooner cookies become useless to sites & advertisers, the sooner they come up with something else we can’t block. We might be mostly past that point already.

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