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Actually it is in Google's favor to "lose" the SEO wars.

So long as the paid ads are more relevant than the search results, the less likely you are to scroll past the ads and find the "real" search results, which are either repeats of the paid results or spam.

Google can always blame the spammers and they can control them entirely by turning them off when they feel like it so there is no motivation for the spammers to invest in improving their sites, or not for anyone else for that matter. (Google can always turn you off)

After all if you want more visibility in Google, Google wants you to buy ads.




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