True. At more than an order of magnitude higher cost.
You're applying generalizations to specifics. It is true that other industries have seen order-of-magnitude cost reductions. The companies that bring those innovations are frequently (and correctly) celebrated (see Henry Ford, et al.). SpaceX is that company in this industry, which has otherwise been stagnant for generations. Add to this the fact that space exploration has been aspirational and charismatic as a industry, and you have your justification.
Maybe they view their payoff date in a longer term fashion, maybe the way they will make their money is 'cool' but Space X isn't more charitable than any other company.