Everyone says they care about the IHOP brand, and "threatening" is has brought out a viral storm of news stories and discussions. Everyone claims to care about IHOP, but how many people actually eat there anymore?
This reminds me of when Radio Shack decided to call themselves "The Shack," or when Toys'R'Us closed down, or Sears began to disappear from the American landscape. Each big change triggered a wave of nostalgia, but it was too late, the brands were on the way out, and nothing was going to save them.
In this case, though, IHOP is alive and well, and suggesting that the brand might change could make people who haven't set foot in an IHOP in years think about going back, just to revisit the experience.
Actually having a value proposition to offer, in this case upmarket(?) burgers, means IHOP won't just be banking on nostalgia, but really trying to woo consumers. Of course, if the burgers aren't any good, this will be a debacle. There's a saying on Madison Avenue, "nothing kills a bad product faster than good advertising."
At least around where I live (Houston), I hardly ever am able to eat at an IHOP because it's always packed at breakfast time. I imagine it's a ghost town for dinner.
>Of course, if the burgers aren't any good, this will be a debacle.
Yeah. It's hard to build a loyal breakfast following, but in my experience they are doing fine there. Lunch and dinner is a whole different ball game- there is way more selection (but I guess you could say there's more people looking for food too.) All I can say is that these better be some dang good burgers for all this commotion. Especially if I can't grab a beer with my burger.
Profit matters, not revenue. The ingredients in pancakes cost virtually nothing. Meat is expensive.
> An IHOP in Hollywood is getting new IHOb signs, and some others might get the treatment.
> But Rebelez said the vast majority of the nearly 1,800 other locations will still go by IHOP.