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One of the more interesting theories I've heard is the link between the housing crisis and the retail crisis. When you live in a tiny shoebox, the last thing you need is more stuff. Back in the days people had comparatively huge houses all to themselves, and could buy crap to their heart's content.



Any source on that theory? I think you have something solid there. George Carlin put it quite eloquently: https://www.youtube.com/watch?v=MvgN5gCuLac

We're definitely seeing a resurgence to simplicity after advertisers had performed scorched-earth on frontal cortex lobes.




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