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I credit their sense of discipline in using the more accurate term. They know they can only stand to lose down the road if they over-hype notions if "artificial intelligence" now when it really is a misnomer. And they're probably betting that's what will happen to their competition who more enthusiastically use the phrase for marketing.

Probably more that they aren't as heavily invested in selling the idea that we are close to smart general AI.

Compare it to Musk who constantly talks up the idea while the actual AI systems his company has deployed are killing people.

That's a perfect example of someone who might get bitten in the ass by the over-selling thing, too.

Musk's systems are more A than I.

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