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It does put apple in an interesting position of subsidizing the infrastructure for apps which are 100% ad-supported (your $99/year fee probably doesn't cover all of it).

Part of the reason you can't charge for your app (or at least this is true for many apps) is that you have to compete with ad-supported alternatives which are "free".

I really wonder whether the App Store would be a more or less pleasant experience if there were only two types of apps: totally free and paid (either freemium, one-time upfront or subscription). I'd also love seeing a new category that mimics the podcast model: "sponsored" apps that advertise 1-2 products for a month or two at a time, but don't transmit any user data back except aggregate views. (This is also similar to the Masters golf tournament in the US with its very limited commercial breaks from 1-2 companies each year. It's the only golf I really enjoy watching.)

Apple desperately needs a trial infrastructure so that devs don't have to do the very anti-user move of blackmailing them with ads every 12s. and an "ad free" IAP. That just puts me in a sour mood toward the dev and starts off the whole relationship on the wrong foot (yes, I probably take devs auctioning off my user data more personally than I should given that they don't have much choice in the matter if they want to eat).

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