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I'd like anyone in any business contemplating an Embrace, Extinguish strategy to know that it ends in people not trusting your company and being unwilling to work with your services.

I would like to know how much it is costing Microsoft to fix that damaged reputation so that other executives will know if they do this it will end up costing at least X amount.




Hmm... I would think that it will cost Microsoft a rethinking of their business strategy.

If their 'Embrace' looks like 'Yes we are compatible with...' and their 'Extend' like 'If you use our layer you can also do...' then people stay sceptical.

Instead their 'Embrace' should be 'How can we help you with your open source product?' and their 'Extend': 'Here are patches that fixes problems, improves performance and implement community wanted features.'

It seems companies like this always try to hold the door to 'Extinguish' open.


I really don't think reputational damage in this case came from adopting an embrace-and-extend strategy as such, but rather the monopolistic position they were in combined with specific tactics they used.




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