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I wouldn't say it's marketing, it's just a fun placeholder with some wit.

It made me click all the way through (I laughed at several points) and impelled me to click on his CV. It is fair to say it was marketing that achieved its purpose.

Well that's fair enough, it might be the way I browse pages but I didn't notice the CV link which is probably why I think it's just a placeholder :)

everything is marketing :)

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