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> I would sincerely hope that the small Yoga studio is not attempting to custom code their website in this case, in which case the economical solution is for the Yoga studio to use a GDPR compliant website and mailing list toolset, and simply migrate to a different set if they find that they aren't.

You just gave a perfect example of why GDPR will hurt startups and innovation.

How so?

Parent just admitted that it would be unreasonable for a small business to comply with GDPR and that larger organisations were better equipped to deal with it.

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