On: How I targeted the Reddit CEO with Facebook ads to...

[jessaustin]

Are you sure it wasn't just some larger set that included everyone at your firm? E.g. everyone in your industry, or everyone at your office park?

[ericwood → jessaustin]

Fairly sure; the ad was literally “hey _____ employees, please hire me!” with a video and everything.

I believe you can filter down to “works at X company” in the ad targeting. It’s possible they did some sort of other broader targeting, though.