My unlisted Medium post got 1 read. Felt like a damn king when it worked. Cost me (I shit you not) 20 cents to pull off.
Epilogue: I quoted him too high, and didn't get the job. Oh well. Still one of my best stunts ;)
Might have to try myself someday
(For the sake of full disclosure, I was never extended an offer, we decided to break talks prior to that stage based on the salary/location discussions)
I just scanned wikipedia, first version of reddit was from 2005, and first version of hacker news was 2007.
I always thought PG wrote the code for Hacker News, does that imply that PG helped write the first (Lisp) version of reddit before Aaron Swartz rewrote reddit in Python?
Nearly every impression would be seen by the wrong person, but a few of the impressions would be seen by you.
The rest of the exercise is figuring out how to segment the audience based on whether it's likely/unlikely that you're in the segment. If I know you're from the US and live in California, I can geo-target to that region.
I have a lot of mixed feelings about it but at the end of the day I don't think they earned a good reputation with the stunt.
I believe you can filter down to “works at X company” in the ad targeting. It’s possible they did some sort of other broader targeting, though.
I don't recall the company or the person that was targeted though.
> What about getting my article to the top of Hacker News?
> The problem is, I didn’t think my article would be interesting enough to a large crowd to make it to the top of HN.
Ha! He not only played Reddit's CEO with a Facebook ad…
He also got his blog post into the HN top-ten (today).
Well done my friend, well done.
None of them was actually ever offered one.
Make what you want of it.
I don’t think there was one.
I might be wrong tough and Feross is around here. If he’d want to clarify I’m sure he can. So can Chad, btw.
But it’s been almost 8 years, so...
Yes, you can buy upvotes on Reddit. It's about 5 bucks for a couple hundred, often more than enough to get to the front page of mid sized subreddit.
While I have ublock on my laptop, i still get ads when I am on my phone which ironically is where these companies get most of their revenue these days.
Even if you install a root cert to MITM, some apps pin certs.
If you have persistence, no jailbreak is needed. Would require you to binary patch the executable then resign the binary using your own Apple Dev account. Far from trivial, but still doable and without Jailbreaking.
Generally, you should be using Firefox, not Chrome, with Ublock and/or Umatrix installed to maintain control of your web experience. FB web interface can be used and ads generally blocked. Reddit's native ads are served directly via first party URLs so it is tuff to block. Reddit's made changes for the advertisers and their new UI is meant to popularize Native ads.
He is the CEO of a technology company.
The necessary knowledge about the existence of content blockers as well as the technological literacy to set them up is probably a given.
He also probably has a high value attached to his attention, given that he is in quite a power position. This, I'd argue, would make a greater reflection of media habits more likely.
Additionally there might be the security/privacy aspect. Executives should really focus on security as their devices might be of greater value than your average grandmother's Scrabble tablet.
However I think that it is not very speculative to say that, if more people knew about content blocking, more people would block unwanted content. My intention behind assuming his knowledge/competence was only meant to exclude nescience from the list of potential reasons for him to not block content.
Personally I'm thinking that since he's the CEO of a company which monetizes on ads it could be that he wants to follow ad trends, see what's going on in the ad space, what other people are advertising etc.
Anyone else who noticed similar ads?
Related to your story, it's either this person really wants to work for your company or you're part of a huge bigger list of employees whose company the person wants to work for. So the person might have just lumped your company with the others in the ad targeting set up.
 All the Kremlin's Men by Mikhail Zygar