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Personally, I'll activate anonymization of ip addresses in my logs coming next week. There are various solutions for that available.

I think you can also log the ip, you just have to get your user's explicit consent.

I will also remove Google Analytics, and switch AdSense to contextual ads. I am a bit worried about the latter step, but if the losses are too great I can still try to get consent from my visitors and switch to personalized ads again. As for Google Analytics, I never did get that much out of it, but perhaps I should have used it more. I never activated the "deep personalization" options in GA to begin with.

It bothers me to pester my visitors with consent popups. On the other hand, looking at what Google proposes for compliant AdSense, it also bothers me that apparently multiple companies get to track my users if I enable personalized ads. I wasn't really aware of that, and just accepted Google as tracking because they know everything anyway.

So much as I dislike the new privacy laws, at least the made me reconsider my AdSense settings.



Google analytics has an option to anonymize the IP and remove unique user id from the data collection.


Sure, not saying you can't use Google Analytics, just that my choice is to remove it.




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