I get where youre coming from and Salesforce does it's share of this, but they aren't Google or Facebook deriving most of their profit from user data.
Their app is used mainly to drive and automate business process in a system that can serve the entire organization. A lot of business (the run the business part) run a very high percentage of their business on Salesforce - including some of the biggest companies in the world.
They make their money from subscriptions, the appExchange, and services.
I'm sure they collect data (and some of their marketing/lead generation software I'm sure collects data), but it might be a little much to say that the entire product is built around collecting user data.
On top of that, Salesforce does a TON to portray themselves as an extremely liberal company - from diversity initiatives and minority outreach to widely marketing their charitable contributions. So at least on the surface they are consistent with their messaging.
Not a shill - just sharing what I know from companies where I've worked that used salesforce in one way or another.
Right, and as I've told others, you either don't know what Salesforce DMP is or you don't know what a DMP is. To say Salesforce's only offering is the CRM aspect of their product is just wrong.
I’ve done my share of implementations and marketing cloud is just one of their product groupings and it isn’t even the one that is used the most. In fact, most organizations (esp big ones) usually have differential tools for the marketing piece.
They offer other data services, but again even in orgs that have purchased them I haven’t seen them used that much.
There are so many other parts of Salesforce that are extensively used outside of marketing, that I’m not sure how their crm is not the main thing.
I even said I’m my post that they definitely do the data collecting etc, just that it’s not their primary source of revenue like fb et al.
Marketing Cloud is Salesforce's email marketing platform, formerly ExactTarget before being acquired.
My Joke was that I'd love to see Benioff put a "export my data and forget about me" button on Salesforce DMP (formly Krux)'s site.
> They offer other data services, but again even in orgs that have purchased them I haven’t seen them used that much.
And on that note, let's wrap this up.
They make their money primarily off od subscriptions- not sure why that statement is so controversial.
And that last point you quoted was specifically made to illustrate that their data services aren’t even that popular. Companies that buy it often dont even use it.