You’re saying this based on what exactly? Have you actually been in charge of trying to comply? I have. For us, it was going to be a 7 figure endeavor (upfront, and then 6 figures/yr for ongoing compliance, insurance, etc.) and we are pretty small (a few million visitors/mo spread across several sites). We made the decision to just block EU traffic, even though we have been advised that GDPR probably doesn’t apply to us anyway. I can’t have one of the 28 countries that GDPR applies to randomly decide that it applies to me because they’re a little short on tax revenue that month, then have an expensive legal fight that will end in a multimillion-dollar fine anyway.