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Salesforce is a company that operates in Europe. They already have to comply with GDPR (and have already spent tons of dev time on scrambling to comply). They're ready for GDPR, and so they're probably betting they're ready for whatever (likely weaker) US law inspired by GDPR that would come along. Any new competitors, on the other hand (or any non-multinational competitors) would have to scramble and pay heavy costs to "catch up".

It's using the legal system as a tool for their competitive advantage -- force everyone to do the thing you're already doing.

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