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Google is rebranding storage plans as “Google One” (techcrunch.com)
195 points by Mononokay 3 months ago | hide | past | web | favorite | 190 comments

I think this article is missing the bigger picture—this isn't about storage. This is Google trying to copy the success of Amazon Prime.

They're going to try to unify lots of different benefits under a single, high-value subscription. The storage plans and priority support are just the first benefit they've tied to the subscription.

> In addition to access to experts, the company also promises to provide subscribers with other benefits. Google One’s director Larissa Fontaine told me that those could include discounts on hotels you find in Google Search, preferred rates for other Google services or credits on Google Play. “We hope to build those out over time,” she noted.

That would make more sense as to why they're "rebranding" these plans an not just updating Google Drive's pricing plans. "Google One" isn't a single product, it's a single subscription across many products, just like Amazon Prime.

Of course, I could be wrong.

It does seem like a weird way to launch the subscription if that's what they're trying to do, since the announcement goes deep into the weeds of storage. And the low-end plans seem much too cheap to be able to add meaningful benefits to in the future.

Even the idea of multiple tiers of the subscription might be too complicated. One of the nice things about Prime is that although it's expensive, there's only one option.

Seeing as this is Google we're talking about, I could imagine this new subscription will have incredible amounts of churn in branding, pricing and benefits along the way, and probably end up as a confusing mess in the minds of customers. Amazon's Prime took a very different route. It started out as a very clear subscription service for cheaper shipping, and then added more and more benefits as time went on. These days it's a little confusing, but it didn't start that way. If Google already can't get the messaging to be clear, it doesn't bode well for them adding lots of orthogonal benefits in the future and keeping it all sane.

I bet we'll see a Stratechery article about Google One in the context of Amazon Prime soon.

> They're going to try to unify lots of different benefits under a single, high-value subscription

This makes me sad, as it's my primary gripe with Amazon Prime. The only Prime service I actually use is free 2-day shipping. But they keep lumping more and more stuff in there -- video streaming, movies, photos, music, etc -- and the price keeps going up. Sooner or later it's not going to be worth the free 2-day shipping and I'm going to have to go back to paying for shipping and waiting around for stuff to arrive.

I'd be very sad if Google decided to emulate this :(

The flip side of not bundling, is nickle-and-diming. Other bundling services, like Spotify, or Netflix, are way more cost effective than having to make micropayments to a bunch of separate services.

Consider Newspaper subscriptions. Would you rather separately pay $X/month to New York Times, WashingtonPost, The Atlantic, The Economist, etc just to read a few articles, or would you rather pay $X/mo to Texture or a Spotify-for-News, and then have access to every newspaper, friction and worry free?

I'm an Amazon Prime customer and I love it. Not just for the delivery, but also for the video, Amazon Fresh, and pretty much everything else.

When the price of the bundle exceeds greatly the price of everything else, I might start to be concerned.

But in general, I find unbundled stuff more expensive.

My issue with bundling of news specifically is that it becomes bland and generic. The bundler starts trying to guess what I want -- which defeats the purpose of why I read the news. I subscribe to the NY Times and the WSJ separately precisely because I want multiple angles on the same (and different) events.

Besides, bundling usually means someone down the pipeline -- usially the producers -- are getting royally screwed.

One of my favourite benefits about bundling services is that it can more closely align the platform operator's incentives with my interests.

For ad-driven sites, it becomes crucial to keep viewers engaged as often and as long as possible. Every second spent on Facebook is another shot at an ad impression, every video on YouTube another chance for a pre-roll ad. Cue Facebook's notification spam and YouTube's autoplay.

In a bundled service, the incentives shift. The provider's revenue will stay mostly constant, as long as they can demonstrate enough value for me to maintain the subscription. I might still get the good parts (next episode in a series autoplays), but I'll be spared the clickbaity follow-up video that autoplays because there wasn't any other related item.

I only use the shipping as well, and it has been getting better and better. I'm seeing free next day shipping more often, and today got a prime order with free same day shipping (ordered at noon!)

Perhaps it’s partly a rational defensive move in case the GDPR wreaks havok with the ad-based web ecosystem?

I’m looking forward to reading whatever Ben Thompson (stratechery.com) has to say on the undelying business model implications

I think you're right, and that that be great in my opinion. I'd love for this to be the start of Google being less dependent on ads across some of their currently free products. If a "Google One" subscription guaranteed that Gmail and other services were no longer mined for ads, that would be a great thing. It might allow them to maintain the ads-based model for free users, while providing a single subscription for people who are willing to pay. In a way that offering subscriptions for each individual product wouldn't be feasible due to the complexity of marketing/managing so many at once.

> If a "Google One" subscription guaranteed that Gmail and other services were no longer indexed for ads

You can already pay for that for Gmail. You have been able to for years.

"we never collect or use data from G Suite services for any advertising purposes" https://gsuite.google.com/security/

Gmail stopped being mined for ads last year: https://news.ycombinator.com/item?id=14620608

I would love to see a not ads supported Google.

I am not convinced this can happen. It seems that ads is the only form of micro payment that really works at scale.

However, I love Google Products. Photos is awesome. Inbox makes my mail manageable, etc.

I am sadly probably in a minority, but I would pay a good price to have all these products without any ad targeting.

What's the harm of a single "premium" no-ads Google that most people don't use? The ongoing cost to maintain two versions that are differentiated that way seems pretty low, given that it's really just removing some very self-contained UI modules... They could price it in such a way that it is just as profitable as running ads for those "high value" users, even if that further reduces adoption and still be able to reap a lot of good faith.

I think the general resistance to doing away with ads is related to revenue ceiling.

Ad revenue at Google / Facebook scale is a magic money box. In that they can tell Wall Street (and deliver) ever increasing monetization per user.

Once they start directly charging users, they can't increase that invisibly via "better" ad tech anymore. Any increase is directly passed on to the consumer. AND ceiling just became users * subscription fee.

Interesting insight, thanks!

The irony is that the whole game is not that different from the mortgage backed security products that torched the world.

The market's a lot smaller, but it looks a lot like the same information asymmetry that led to more and more complicated instruments being created and sold (in what was at its base a game of trying to push leverage).

well, there is youtube red / play music

I would be curious to know how many people are subscribed to this service.

I in turn am ambivalent about a not ads supported Google. Like you, I love (loved) their products. However even if they said they're not ad supported I can't believe them. And so I've migrated to other vendors. It'll take an act of god to get me to use any of their stuff again.

It'd be an interesting turn of events if Google is signaling that its adtech business is flattening (in Europe / due to the GDPR) and is moving to monetize its customer services directly.

They're also now requiring billing data be attached to any accounts using their APIs (Google Maps notably in my case)

If this is really the case, then I would say the name sucks. It's hard to know what 'Google One' means from just the name. And there is 'Android One', which is designed for low-end devices, it would really confuse people when they talk about android one, google one. I can see more people will refer it as "google one drive", and microsoft also has its "One Drive", that's even more confusing to all the average users.

> If this is really the case, then I would say the name sucks. It's hard to know what 'Google One' means from just the name.

It’s also hard to know what "Google" means from its name. And "Windows". And "Bing". And "Facebook", "Twitter", "WhatsApp", "Amazon", "Yelp", "Pocket", "Chrome", "Firefox", "Safari", "Uber", "Steam", and many more.

Of these, I always found "Yelp" pretty self-evident, at least if you've read many reviews there.

From Webster's: "a sharp shrill bark or cry (as of a dog or turkey)"[0]

[0]: https://www.merriam-webster.com/dictionary/yelp

I guess what I meant by "hard to know" is less confusing. All the names in your example cannot be easily confused with other product or brand. But "Google One" is the other way around.

I think it’s only because they’re well known. "Amazon" could be a supermarket selling organic food; "WhatsApp" some site to recommand apps; "Facebook" another site to make books out of pictures of your family; "Uber" and "Bing" pretty much anything.

It's probably reactive: "Prime" -> "One".

Not to mention everything Microsoft is One now. One Drive, Xbox One.. that's about it really

I don't think many people have heard of Android One. Also, the people who have heard of Android One can easily differentiate it from Google One.

I am really surprised so many people are stuck on Android One. I doubt any of the people here use an Android One phone. And those who own an Android One phone AND potentially can get confused between the names, do they even care what Android or OS is running on their phones? I feel people who are specifically looking to buy an Android One phone are savvy enough to know the difference.

Disc: Googler.

I use one. I was blown away by the value of the 220$ Xiaomi MI A1. It's nice to know that I can move between some options for manufacturers to get the best value for my budget, and also expect a consistent experience.

Do you know if that phone will work on sprint? I'm having a great deal of difficulty finding a good phone. I don't want to buy directly from the carrier to do the high volume of bloatware sprint seems to love to install.

You can check the bands on https://willmyphonework.net. looks like sprint is a no go. :-(.

Getting one of these phones in the US comes with other risks as well since your importing g from China. No warranty for one. Little you can do if the phone is delivered to you in some defective state. I only have full 3G coverage with AT&T. That said other experiences I've read on Xioami's phones have been largely positive. Really cannot stress how amazing of a deal the MI A1 is. Feels like a spiritual successor to the Nexus line.

>And there is 'Android One', which is designed for low-end devices

You're thinking of Android Go. Android One is for phones, not made by Google, that receive guaranteed OS and security updates. All of Nokia's phones are Android One phones.

See, I'm already confused with all these simple generic words, do you expect average user could figure all these out?

Is Android One designed for low-end devices? I thought that was their certification for "The manufacturer hasn't fucked the OS up with customizations that make it take 6 months to ship software updates."

I think it started out as a program for low end devices but kinda morphed into what you described, as evidenced by Nokia's higher end Android one devices.

To this day, I still don't understand what was different about any of the MS "Live!" products from the 00s.

Well, good thing they didn't call it Google One Drive...

Bad thing is people will start calling it google one drive, because others won't know what you talking about by "google one".


Interesting point !

I already see Youtube Red as a very high value bundle : no ads on Youtube, offline mode, picture in picture AND that's only on top of Play Music for the same price as any other music service. All of this is sadly region limited though.

It never occurred to me that the champion of bundling is Amazon Prime.

It will be interesting to see how Google moves in this direction.

I agree that this definitely looks like the play - Google's "Prime" service. I only hope that they choose a more reasonable strategy for migrating users to it as they expand features. YouTube Red can become part of a Google One tier for new users with older users grandfathered. Integration of existing user bases can happen later.

Storage is a cheap benefit to provide for the average user who won't use it all. YouTube Red is already $9.99 - just add the 2TB Drive option for free and starting selling everyone on the Google One branding. Please don't screw this up?

I agree. If it is their attempt at "Prime", they're going to have a much harder time of it than Amazon, since they already have so many different subscriptions and price points. It'll be interesting to see how they try to manage it.

Not only that, but they'll have to decide where the borders of the subscription are—is YouTube a separate entity, and thus should keep it's own subscription model? or is it too valuable and thus should be part of Google One? Either direction will have complexity issues, either in continuing to have too many different subscriptions, or in trying to capture value with too many orthogonal benefits in a single pricing system.

Amazon has prime, and then some services have higher service levels that you pay extra for. Like amazon music has the 'prime' & full tiers. There is one for storage, another for books and probably a bunch of others I don't know about.

I can easily see something similar happening with youtube red for example. Youtube free, Youtube 'one' & Youtube red.

>YouTube Red is already $9.99 - just add the 2TB Drive option for free and starting selling everyone on the Google One branding

You would also be getting Google Play Music since its bundled with Red.

Amazon Prime, Office 365, and now Google One. Definitely the major players are looking towards a unified mainline of income for their services.

I wish that they somehow include the Youtube Red or equivalent in the same Google One plan. I'm willing to pay $5-10/month for it.

Did you not read the article? That's all mentioned as a possibility.

It's mentioned quickly in passing, in a kind of "cover our bases" way. The article doesn't once mention Amazon Prime, which is crazy considering it's the obvious success story. But that's because the whole article is framed from a storage point of view, with a few meandering paragraphs tacked on about the future.

Case in point, the Hacker News title was renamed to be "more clear" to "Google is rebranding storage plans as 'Google One'", totally missing the point.

I would never sign up for a Google subscription service a la Prime, because I have absolutely zero trust that they wouldn't yank any random service out from under me ten months later.

By contrast, every Amazon service I've dealt with has been either explicitly experimental (and not "experimental" in the Google sense, but something that actually seems like a distinct trial run) or has lasted for years at a minimum.

It's good that you didn't sign up to use these experimental Amazon services.

"Amazon Killing Off its $60/Year Plan for Unlimited Storage"

"Amazon is killing off its Music Storage subscription service"

"Amazon to discontinue Fresh delivery in some states"

"Amazon is shutting down its 'Underground Actually Free' program"

"Amazon Will Discontinue Its Vendor Express Platform"


Which Google services haven't lasted years? The only one I can think of is Wave, and that was pretty experimental.

Not so much about how long they've lasted, it's about products being EOL'd with no recourse. And there are many! Like zeitgeist, wave, sidewiki, aardvark, pagecreator, reader, Talk, iGoogle, Buzz, Picnic.

> free one-tap access to Google Experts for help with any Google consumer product and service.

This is huge. Together with having removed ads that scanned your e-mail from consumer Gmail, it looks like Google's consumer offerings could actually be changing course from "you're the product" to "you're the customer" -- or at least be giving you the choice.

Of course, you could always get a single-seat G Suite for business account for $5 or $10/mo. with 24/7 phone support too, but it was a little too complicated and inflexible for most consumers.

I agree. And I think the branding here of "Google One" implies that this could be the start of a large change of course, since it's not specific to any one product.

While gmail support is notoriously awful, I've been extremely impressed with my call-in support for my Google Fi, Nexus phones, and Pixel buds. So when you pay for the product, they do (/can) support it well.

I would love a general paid-Google (a la Amazon Prime) plan, which aligns incentives a little better.

Anecdotally, I've been extremely unimpressed with Google's Fi / Nexus / Pixel support.

I had a Nexus phone on Fi that -- while I was holding it in my hand texting -- it went black and never turned on again, for no reason. I assumed the battery died -- even though the UI displayed that I had most of my battery still. No, it completely bricked. Coincidentally and non-conspiratorially, it might've been ~2 weeks after my 1-year warranty expired. But after the whole iPhone planned obsolescence thing, I was skeptical.

Still, I called into Fi support. Not only were they completely unapologetic for the phone bricking, but they also had literally only one phone available for sale -- the new $700+ Pixel XL. I didn't want that phone. They offered no discount. Their answer was "you can wait a month until we get new phones". I had to buy a phone (grudgingly) from Verizon.

Overall, one of the worst experiences I've had with a Telecom company -- and it's not like I've had any experiences I would describe as "jolly".

I've found them to be excellent the few times I've contacted them. They even debugged some networking issues within a few hours when my phone was having trouble switching to a Japanese data network, all while keeping me updated on their progress. The Fi vs every other carrier delta is the primary thing keeping me from an iPhone. I've been a bit less impressed with the hardware reliability of the Pixel, and Android's software experience isn't quite as good as iOS'.

I am a Project Fi customer that bought a Nexus 5X through them. After abotu 16 months of use, I ran into the well-documented "bootloop" issue that went along with these phones. They replaced the Nexus 5X with overnight shipping.

I experienced the same issue with the replacement device about 2 months after the original warranty expired. They replaced it out-of-warranty, with overnight shipping, for free.

Each time, I interacted with Project Fi support via web chat.

This is actually the exact experience I had, although I got 2-day shipping since they shipped to Ireland for me the first time, and Croatia the second time. It was exceptionally good service that I've yet to see paralleled anywhere else.

Sure wish I would've got this experience. Maybe I just got screwed because they were out of the 5X.

"I had a Nexus phone on Fi that -- while I was holding it in my hand texting -- it went black and never turned on again, for no reason. I assumed the battery died -- even though the UI displayed that I had most of my battery still. No, it completely bricked. Coincidentally and non-conspiratorially, it might've been ~2 weeks after my 1-year warranty expired. But after the whole iPhone planned obsolescence thing, I was skeptical."

I had the same exact issue with my Pixel XL. I did buy it used, so yeah I know. I just set the phone down, it looked like it froze and rebooted, but the screen just turned off and that was it. That was a month after the warranty expired. I'm on my second one, so we'll see how this goes.

There is always a reason for everything with Google. They didn't provide support for years. Considering what they showed lately with restaurant booking, what I think is actually happening is that Google want a huge data set for support calls/chats to use it as training data for their ML systems. Then they will present fully featured customer support product based on ML.

This was my first thought as well. Not a bad way to go about it, too. Maybe they'll get some data about which knowledge base articles aren't helpful, too.

You're wrong. There's nothing nefarious or underhanded about this decision.

Why would scenario in GP be nefarious?

according to many people - especially here on HN - any data collection is nefarious.

imho, creating new data sucking pipelines (no matter whether for advertising or model training) under the guise of a consumer service is at least slightly nefarious.

I've heard the "this call is recorded for training" message for decades. Now it's training a machine algorithm instead of a human one. Nothing really changed.

Like with google recaptcha?

Maybe the Google experts are actually Duplex bots.

I'm more curious - as someone who works in Cloud Support - what kind of "Experts" we are talking about here. The Google product space is massive.

As long as there's a guaranteed path of timely escalation for cases of data loss and account hacking/lockout, I'll be happy.

Yeah, I'm quite surprised by this, they're not just offering support for Google One but ANY consumer Google product? There's like, thousands.

Google one isn't a consumer product, just a payment plan, so it seems unlikely that the support is only for "google one". Google Drive is still Google Drive, not Google One.

> Google one isn't a consumer product

It's a paid consumer product whose core element is storage space for use with other Google services.

One tap does't mean much if I have to wait on hold for 45 minutes and get transferred seven times.

Why the excitement? If you're paying for a service, you're entitled to customer service.

Try telling that to Microsoft.

Kidding? I've had MS reps call me for even free products. My paid Gmail got shut down and I couldn't even get a human to answer me.

1800MICROSOFT (which interestingly works, despite being 13 digits) is just a call center in india, however they seem to be at least somewhat knowledgeable. I haven't called them in probably around 9-10 years but I remember they would remotely control my PC and run commands in the command prompt (which doesn't mean much if they're just following a script but they seemed to be able to at least somewhat interpret the results). If the L1 tech can't solve your problem you get escalated to someone who is smarter (And these people definitely knew what they were talking about).

I believe you get three free calls for every licence you buy (home/basic licences only get one or get none, depending on the product).

*This is all based off of my experience from many years ago so it might not be true any more.

Why? They have world-class service with real people, real responses and more often than not, real solutions. On the phone, in minutes.

At least for partners. I haven’t had much experience with regular end-user support, so I won’t make any bold claims about that.

> Google already offered 24/7 support for paying business users with a G Suite account, but this is the first time it actively offers live support for consumers.

About fucking time.

I know so many people who will never purchase another Google product because it's was literally impossible to get another human being on the other end of the line.

As an anecdotal counter point, the only thing I've ever bought from Google was a Glass as part of their explorers program. I had to get in contact with their customer support over an issue I was having and was blown away by how above and beyond they went.

I also had awesome support from the Glass Explorer program when the foil on mine started to peel. But, they charged $1500 for it and it felt like they really wanted it to succeed, so I would expect the support to be top notch. I'd love if they could bring that level of support to all their products.

>About fucking time.

They've offered chat and phone support for their phones and Google Play for years. I've never had a problem chatting or talking to a CSR on the phone. In fact, every Nexus and Pixel phone has a built in 24/7 support app that allows you to chat, talk or get a call back from a support person.

I've actually had great experience with Google Express support (when it was a subscription service; haven't needed to call support since it's gone free.)

I think Google's mostly got bad support for services (particularly free ones) whose scaling relied on near-zero marginal cost, and that is because scaling support isn't cheap even if scaling the underlying service is.

OTOH, if their storage charges are enough above costs to support the support burden for their consumer products for a customer, rolling consumer support into their storage plans resolved that scaling issue.

I wonder what they mean by Google experts. Will there be an actual human being or some hybrid solution at the end of the line? Not that it matters to me as long as it's efficient.

With Google Duplex I'm sure we're heading towards a future where a computer is going to be answering all our customer support calls without us knowing about it.

Google Duplex was a cool demo but those intents were quite well defined. There is a handful of form slots they are aiming to fill where they can enumerate all the entry points to a conversation as well as misinterpretations. I do agree that this is the direction we are going, however since Google Expert is a broad term tackling a much bigger search space, I'd expect it to work differently.

This is the reason I think Amazon will end up winning the cloud computing race. Providing support is simply not in Googles DNA.

I think providing supports to regular consumers may not have been in their dna, but I've been using the business chat/phone/email support through Google Apps, and they have always been top notch. While their answers weren't always what I wanted to hear, that was because of Google policy, versus the reps themselves. Most all of which have been very knowledgeable and human over the years versus most all of the other support channels I've used for companies other than Apple of course. However, there is an enormous amount of more consumers than business customers, so no idea how that support will scale, and if the consumers will get the same level of expertise as business but will be interesting to find out.

The cost of support has to come from somewhere -- is either Amazon or Google generally cheaper for cloud computing? (I know ~nothing in this area). I could definitely imagine a market for both a cheaper service that's lacking support and a more expensive one that offers increased support.

With that said, with Amazon's efficiency in logistics, I could definitely imagine them implementing support at a negligible cost.

Amazon.com’s support is so terrible, even for those easy consumer questions I sometimes have. Their AWS support is amazing though.

Support is something you pay extra for, usually some fixed percentage of the total cost of service.

I'm also going to chime in that I've contacted Google Support for GSuite, Project Fi & the Google Store and always had a great experience.

Enter Google Duplex.

The naive name for this product bundling would be Google Bundle, GBundle, but that would rub regulators the wrong way.

The first rule of UX and branding is: don't make me think. Using a digit in a brand name is a question mark, just like Google Plus. Or was it Google+? It gets in the way of the meat of your message.

Why would Google would rub up against Microsoft OneDrive with Google (One?) Drive? Is it going to be Google1? 1Google? OneGoogle?

The Google Bundle/Spire thing could be called Google Together, or Google Everything, or Google Red, and it would be as effective without the confusion.

I don't know what this is and the brand confusion pushes me toward other more clearly defined storage services. I pay for Dropbox...because I know what it does and it won't go away.

Zoho ran bundled subscription option called Zoho One (https://www.zoho.com/one/). It had reasonably good welcome. This strikes as slightly similar.

It reminds me of Ubuntu One. It was one account for cloud storage, the Ubuntu store and may be I forget something else.

Cloud storage was the primary service, so there's precedent for the 'One' used I this context.

> Why would Google would rub up against Microsoft OneDrive with Google (One?) Drive?

Beancounters running the asylum. Corporate envy: "Their name is cooler than ours!"

I understand the potential confusion, but do you think this has hurt the Xbox One adoption? I think it's probably possible to execute a "One" branding correctly, provided it gives the users a sort of "universal" experience ala Prime.

The Xbox One faced this problem too but on a smaller scale. An example of a product that failed in large part due to its ambiguous and confusing name was the WiiU. Is it a wii? Is it something else? Is it just the control? What is a U?

It's just tiring. If you're not willing to avoid bullshit from the get-go with your name—in a world full of people trying to sell me shit and take my attention—I won't be interested in learning more. The discovery stops right there for me until I'm bombarded with positive suggestions from my friends who did allow someone else to bullshit them.

I definitely think the Xbox One was hurt by having a name requiring an explanation to newcomers. Not to mention that there were a flurry of original xbox's being passed off on craigslist/ebay as "xbox 1 in like new condition!". Given the number of those listings I saw early on, I just have to think there were a few grandparents who got conned and got a bad taste from the experience. Maybe some of them just said screw it, I'll get a PS4 because I know that's the right one.

Probably just a blip of an impact overall, but greater than zero.

https://abevoelker.github.io/how-long-since-google-said-a-go... currently says 6 years 20 days and 1 hour since Google claimed a Linux client is coming.

The moment they come out with a Linux client, the moment I will be a customer.

There's native support for gdrive in GNOME via accounts.

I've been using https://github.com/odeke-em/drive for awhile without issues, originally written by a Googler. I've also heard good things about insync.

You can use rclone while you wait: https://rclone.org/

The original Google product thread is gone, is there a mirror?

After having to change their name from Sky Drive to One Drive following a trademark dispute, I think maybe Microsoft might have something to say about Google calling their online storage solution "One" as well.

I mean come on, I know it's a very generic name, but it's nearly identical to one of their biggest competitors in this exact space.

It's even worse. They already have something called Android One. I'm sure this won't cause any confusion.

I honestly cannot keep up with Google's constant brand churn. I have never heard of Android One. I'll probably forget what Google One is by next week, because it's just plans on Google Drive which itself was born out of Docs, and so on.

And MS has Xbox One. What's with all the 1s?

What about the people who manage their 1&1 server from their OnePlus One?

They just keep track of it in OneNote.

I thought this was an announcement about Android One when I read the headline.

"One" is not a name, it's a number. It's also "Google One" so it's hard to see an argument that someone would see this as a Microsoft offering.

Microsoft OneDrive

Google One


Both in storage?

That's a massive trademark dispute waiting to happen. People will easily start assuming OneDrive refers to Google's offering and confuse the hell out of them.

Moreover, adding to the confusion, it is (Google) ONE for (Google) DRIVE

The immediate precedent I see for this is Drop/Box, but there are indications that their particular dispute was settled privately (https://www.quora.com/Why-didnt-Box-go-after-Dropbox-for-tra...).

I don't see that happening here.

It's not Google One for Google Drive. Its just Google One. (Yes, Google Drive is one of the other Google products that uses Google One storage but Google One is branding to detach the storsge space from the Drive brand, not connected to it.

“Sky” is not a name, it’s the blue thing up there. It's also "Microsoft SkyDrive" so it's hard to see an argument that someone would see this as a SkyTV offering.

Did I do it right?

With storage it always seems that the devil's in the details.

Are there any upload/download caps in place? Are they documented?

Are they scanning it?

Downsampling it?

Checking it against some DMCA database?

What happens when Junior shares his Bluray rips with his buddies at school?

Are they blocking rclone? How about 6 months from now?

Net neutrality is toast, caps are the norm and they're closing the service in 6 months, but it will take you a year to get the files back, is there a snowball offer?

After the one drive and amazon about faces, can anyone take them seriously.

1) Yes, 750GB upload limit a day. Not sure about download. 2) no 3) No 4-5) Maybe? Nobody I know who does this has been caught

There's a daily 10TB download limit according to people on the internet BTW.


I know of people getting caught pirating on Drive, but it was for stuff publicly shared where either the IP owner found it or had it reported to them from another user.

I'm happy to see the 200 GB plan. I use Google Drive instead of Dropbox because I only have ~70 GB of data. Now if I hit the 100 GB limit, I can just pay for an extra 100 GB instead of having to go all the way up to 1 TB. I don't understand why Dropbox doesn't offer more pricing tiers. I'd happily switch since unlike Google Drive, they have an official Linux client.

Not only Dropbox is not adding more tiers for single users, they are actively pushing everyone to a dropbox business plan.

I am somewhat worried about Dropbox. They are giving every indication of trying to "pivot" away from file storage into some kind of unwanted "shared collaboration space" where I can "unleash the creativity of my team" or what not. Just check out their company blurb:

> Dropbox is a modern workspace designed to reduce busywork-so you can focus on the things that matter. Sign in and put your creative energy to work.

NOOO!!!! Just store my files damn it!

Everyone? How so?

> Be among the first to know when Google One is available in your area.

What does my area have to do with an online storage offering? I'm not giving them my zipcode.

Anyway, taking all bets on whether this doppelganger will be killed off, or whether two more doppelgangers will be launched.

Yes, your area does matter. In some countries, there are requirements that your data be housed in a data center in your country. They may not have this option yet.

Google is the market leader in region-locking things that have no logical reason to be region-locked.

One of the reasons i prefer an independent storage service is because i don't want to have everything in one basket. I use Google for Gmail and Photos. I would rather keep my files with someone else. e.g like Dropbox or iCloud.

The downside is that Dropbox is expensive although it blows all the storage companies in terms of features and stability while icloud is too basic.

Ah yes. The good, old Google we all know and love. Introducing yet another confusing name for an existing product.

Missing context: this is catching up to last year's iCloud pricing (200GB for $2.99, 2TB for $9.99).

Not sure how the new support feature compares to free/paid Apple support options. Not a lot of details on it yet.

Following up on this question of cost per TB.

Not trying to shill this crypto(because I dont know if it really works). But this crypto claims to be selling 1TB/2$/mo


So is Sia coin actually cheaper than these big players? Or are there hidden fees?

>because I dont know if it really works

Sounds like you have your answer?

No, I havent used the service.

I dont think its fair to make a conclusion without having evidence.

No, the reason is that you (and other people) don't know if it works. Trust in a brand can be a big factor in supportable price.

>Missing context: this is catching up to last year's iCloud pricing (200GB for $2.99, 2TB for $9.99).

But... but... but... Apple is always more expensive than Google! I'm just paying for the brand!

But... what is it?

Not entirely sure, but it looks like a new branding of Google Drive. Can't tell from the announcement if there's more to it than that though.

edit: Maybe more of a compilation of google apps for business with drive?

It's the existing paid extra Drive Storage that (despite the name) provided storage from Drive, Gmail, and Photos.

It's being rebranded to separate it from Drive.

And they have firm plans to make it family-shareable soon, and less firm plans to bundle other ancillary benefits with it down the line.

Seconded. I hate these kind of vague announcements. Best I can tell is it's Drive plus... something? Hard to get excited when you don't know what it is.

My takeaway is a large cloud storage plan that's cheaper than what they had before.

It's the future.

When on earth will Google give custom domains the full Google consumer experience? Like many people I did this before gsuite happened for my personal account and I'm happy to pay for this.

"""That access to live experts — not some barely functional AI chatbot — comes with every Google One plan"""

My guess is they want to collect enough data from these service interactions to eventually replace the service people with AI (or even plan on A/Bing some AIs right away to see how much people notice, sort of a crow sourced turing test).

Not finding any details about it. Anybody knows if they'll finally be providing Linux support?

Worth noting that it isn't available yet.

> Initially, Google One will only be available on a limited basis. If you have a paid Drive storage plan, you’ll be automatically upgraded to Google One over the coming months. Look out for an email with details on your new benefits.

Just a comment on branding.

I worked for RealNetworks a long, long time ago and I remember when we came out with RealPlayer One in 2002. This was an effort to bring a bunch of products together in the face of competition from MS and others. The vision and company failed spectacularly.

The "One" branding strategy strikes me as a way to bring together disparate offerings that people can't articulate easily to users and probably shouldn't be bundled together. Maybe Google is about to do the same:

"Google One’s director Larissa Fontaine told me that those could include discounts on hotels you find in Google Search, preferred rates for other Google services or credits on Google Play".

So wasabi (a Gdrive competitor) dropped their egress fees. So it's just $4.99/TB flat rate. It doesn't surprise me that google wants to change it's pricing structure.

Because insanely cheap storage providers always end well...

That seem really cheap doesn't it?

You still have the egress fees if you're using another cloud provider. But as a general drive solution with an S3 clone, yeah it does seem possible.

Having a distinct brand for the storage shared (currently) between Drive, Gmail, and Photos rather than calling it Drive Storage is sensible.

The actual brand is distinctly non-communicative, and the vague ideas for ancillary benefits seem a bit odd with no relation to the core product.

I like the pricing model, but why couldn't this just be an upgrade to Google Drive?

On second thought, why couldn't this be a $9.99 a month bundle of YouTube Red, 1TB Google Drive, Google Play Music, some Google Voice credits, and add free Google Search?

It is an upgrade to Google Drive, per the Techcrunch article

> It’s also rebranding these storage plans (but not Google Drive itself) as “Google One.”

> Google will upgrade all existing storage plans to Google One accounts

[0] https://techcrunch.com/2018/05/14/say-hello-to-google-one/

Looks like we have 2 Google Ones now.

https://one.google.com/ https://onetoday.google.com/

Dropbox down 4% today so far.

They introduced a second 1 TB plan for twice the price with questionable added value except for Smart Sync and their offerings with more storage space are only made for teams.

Maybe it is time for me to switch away from Dropbox?

Previously, one of the main advantages of Dropbox was their reliable sync client but this attribute is fading away: When I do many little file operations on Windows (npm, TeX Live), I expect to see MsMpEng.exe to eat away my CPU cycles. This is somewhat expected from an on demand antivirus scanner and as a Windows user it is somewhat common to whitelist some project folders or temporarily disable the AV before starting certain tasks. On macOS the same thing happens thanks to Dropbox! Even outside of my Dropbox folder their sync client seems to intercept all file operations and do some CPU-heavy calculations on them. I don't know when this started and what the technical explanation for this is but at some time the Dropbox client on the Mac started to cause a system-wide performance regression.

What is the state of Google One sync client? In the past I read some bad reports about it but after several rebrandings maybe it has matured technically?

When you have two 'file monitoring' apps accessing each other's scan space, they can interpret each other's access as edits and go into a CPU loop. Dropbox and any other sync client will do this.

I generally look at AV as effectively useless and badly made, your system will speed up a lot in general (independent of dropbox) if you stop using it.

> Some third-party apps access files in your Dropbox folder. Dropbox may interpret this access as edits to the files, and sync these perceived changes. If a third-party app continually requests access to your files, Dropbox will continue to sync, which will in turn lead to high CPU usage.

> This loop usually occurs with third-party syncing apps, backup apps, and anti-virus or security software, or when a third-party app is installed within the Dropbox folder.

> https://www.dropbox.com/help/desktop-web/high-cpu-usage

Well, for starters, it doesn't exist on Linux.

I haven't received obscure python error messages in awhile... but then that was because I switched to odrive as a sync client, about two years back. Really, Google Drive the website and storage service are both amazing, but the client apps? Not so much... At least they've a clear API (fourth gen now?) so third party apps are easily supported.

Can we get Family Groups enabled for G Suite accounts? My family is on a G Suite account and it is frustrating being unable to take advantage of any Family features (sharing purchases, music, etc).

A paid biz account can piggy back off a free one for fam music btw

So, I've never been able to figure this out. If you pay for single-seat G-suite (using my personal @gmail.com address) does it also eliminate ads in gmail, etc (obviously not on search)?

> If you pay for single-seat G-suite (using my personal @gmail.com address)

You need your own domain to be able to use G Suite.

To answer your question: I don't recall ever seeing ads on the Gmail interfaces of any of my G Suite email accounts.

Not on YouTube. Not sure about rest cause adblocker

You can disable scrapping though. Ie you get generic ads

I miss Ubuntu One? :-(

I accidentally typed a question mark, but I meant it to be an exclamation!

> In addition to access to experts, the company also promises to provide subscribers with other benefits. Google One’s director Larissa Fontaine told me that those could include discounts on hotels you find in Google Search, preferred rates for other Google services, or credits on Google Play. “We hope to build those out over time,” she noted.

Giving you discounts if you use google search. Not sure they are using their search dominance innovatively or abusing it to promote this.

Following in the trend of Google Hangouts, Google will eventually split the services back into different products.

Where is my god damn native linux client?

Wow they undercut microsofts pricing

for 10$ MS gives 5 account with 1TB each so total 5TB and office for each account. Really hard to beat that deal.

Why is "One" so popular? A lot new buildings in my city has this word as well.

Now with Google Duplex, you may never know if the Experts are "real".

Did they hire somebody from Microsoft to name this?

This is getting renamed before end of year. Watch

woah woah woah, you can talk to technical help with google products under this same branch?

Sounds like they undercutting AppleCare ha

I have a 32 TB machine sitting under my desk. It will return it's cost in less than a year. Storage is very expensive in the cloud.

It is multiple times replicated across geography, and available anywhere. So it's more than a disk.

I agree, but pretty sure that 90% of the average users doesn't need geo-replicated safety. It's nice to have, of course, but does it worth it? You can buy a couple of HDDs for multiple backup copies and it's an order of magnitude cheaper.

Out of all cloud storage providers, Google is the only one that can provide me with great speeds (I have Gbit Internet).

Hope this leads to iCloud pricing drop.

iCloud is already at 2TB for $9.99/mo and has been since last year.


Not seeing the updated 2TB->$9.99 plan yet in Europe :/ Wonder whether this is just for the US?

Not live yet.

Time travel is not as illogical as it might first appear. The paradox, say, of you traveling back in time to kill your father before he impregnated your mother is easily resolved -- it never happened and is never going to happen because otherwise you would not be here to do it.

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